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The ‘triple pots’ is a much loved and well known slot machine feature combination in casinos across the U.S.A. It has subsequently made its way online thanks to innovative content providers like TaDa Gaming. Such is its success with players in North America that the end of 2024 saw 100% of the Top Ten games having this feature.
Enhanced with additional bonuses, including free spins, fixed jackpots, multipliers and wilds alongside superb visuals and smooth gameplay, TaDa’s ‘feature combo’ TriLuck™ slots have driven this success following their U.S. launch last year.
Wesley Yang, COO – U.S. Markets, TaDa Gaming, talks us through how this great concept was reinforced with data driven localisation and a dedicated partnership strategy.
The TriLuck™ Concept – How it Began
TriLuck™ delivers an exciting spin on classic ‘triple pots’ casino games. Enhanced with immersive themes and 3D cinematic animations, the bespoke mechanism sees three bonus games potentially trigger simultaneously from just one spin, creating significant engagement and retention with players.
As one of the earlier providers to understand how to deliver this slot machine mechanism online, we had launched TriLuck™ with 3 Coin Treasures and 3 Lucky Piggy early 2024. 3 Lucky Piggy caused an immediate uplift in registered players by nearly 10%, taking our player base to quarter of million worldwide in the first four weeks, while betting volume increased by a healthy 5% in the first two weeks of release.
Simultaneously, our research was flagging U.S. players’ existing knowledge of the ‘triple pot’ feature in multiple casinos. This gave us confidence to begin the localisation process to get the games ready for launch.
TriLuck™ Localisation for the U.S.A. – A Strategic Approach
Our first step was to rename the games to suit the target market. 3 Lucky Piggy was rebranded to 3 Rich Piggies reflecting that ‘rich’ was seen more positively by U.S. players. The pigs were also redesigned in the TriLuck ™colours to simplify the game visually.
3 Charge Buffalo was re-set as 3 Pot Buffalo. This was to bring the ‘3 pots’ mechanism into closer focus and highlight the key features. 3 Coin Treasures tested positively with U.S. players and so remained the same.
Through a mix of data resources we had established that U.S. players, especially those making the change over from land-based casinos to online play, lean towards medium-to-high volatility games with frequent bonus features and that entertainment was a stronger pull than win potential. So, to balance reward and entertainment, we adjusted the hit and bonus frequency, the betting range and number of free spins to better suit these players’ preferences.
Furthermore, American audiences responded strongly to cinematic effects and sophisticated design. Captivating visuals and a smooth user experience were key to retention, so the TriLuck™ games with their crisp graphics, vibrant colours and quality animations already ticked all the boxes.
In this way, the TriLuck™ launch enjoyed quick recognition and player appeal due to its exciting triple pots mechanism; while the mix of game themes, from gold coins, dragons or the buffalo charge to galloping piggy banks, forged emotional connections with players, giving the games currency across demographics and experience levels.
Leveraging Local Know How for Success
The next critical stage was partner choice. Overall, TaDa’s strategy is to actively work with leading local and national operators. This improves our localisation skills through shared know-how and enables quicker responses based on direct, data driven feedback – from player preferences to imminent regulatory changes.
Beginning with sweepstake casinos, including the renowned Dara and NoLimitCoins, we were swiftly able to test our games and gather more feedback. This led to optimised design and gameplay speed adjustments while simultaneously helping to build TaDa’s brand as an innovative provider with a wealth of HTML5 releases.
Our games are RNG certified by benchmark bodies bmm and iGaming Labs for visible fairness. We hold multiple licences, including from the prestigious UKGC and MGA, which facilitated our approach to those operators looking for future-ready providers with experience in regulated markets.
TriLuck™ games are also available in online casinos thanks to our most recent partnership with EveryMatrix, through its B2B aggregator platform SlotMatrix. Following EveryMatrix’s 2022 signing with BetMGM, the leading iGaming operator in the U.S., more players can access the TriLuck™ slots through this platform. This has extended our footprint further, opening up Michigan and Pennsylvania.
Hitting the Sweet Spot
Currently slots, especially those with familiar symbols and straightforward gameplay, are still the go-to game for many U.S. players. Recognition and comfort, plus the feel of an authentic casino experience are key and TriLuck™ games lean into these pulls.
Continuous feedback created valuable insights and allowed us to further fine-tune the specifications and UI design of the TriLuck™ series, ensuring the games align seamlessly with U.S. gameplay habits and entertainment preferences.
Games like 3 Rich Piggies, 3 Coin Treasures 2 and 3 Pot Buffalo incorporate a familiar slot experience with low entry barriers and reward mechanics tailored to quick, engaging play, meaning our impact across this market was impressive from the first spin.
From new player sign up to increased rounds played and repeat visits, our numbers have exponentially increased and retention rates have improved by 23% compared to other titles, with an overall player base growth of 10%, based on the latest quarterly data.
As TaDa continually grows its brand across U.S. markets, and with an AGCO application in hand for our Ontario licence, we are confident that our global approach/local know-how strategy will continue to bring success for all our stakeholders and especially our players.
For further information, visit TaDa Gaming or email business@tadagaming.com to set a meeting at Stand B610, SBC Lisbon, September 16-18 and Stand 4030, G2E, Las Vegas, 7-9 October 2025.
