TaDa Gaming is making a name for itself across Brazil with its diverse and immersive portfolio of 150+ slots. Offering its famous fishing-shooting arcade games alongside slots, crash, Plinko, bingo and table games, all of which are certified and expertly localised for maximum impact, the casino entertainment provider also releases a minimum four new games a month.

However, TaDa Gaming believes that added gamification is key to reinforcing significant player engagement and retention. As part of its growth strategy, TaDa designed a new suite of player engagement tools, with GiftCode being the first to launch. Test markets across Europe and LatAm were reviewed and Brazil was chosen for the Latin American launch.

The booming Brazilian iGaming market is strategically important and TaDa’s recent partnerships with global brands, including SoftSwiss, SoftGamings and WA.Technology and national operators Cactus Gaming and Brazino777 have given players in Brazil – and across Latin America – access to TaDa’s exciting and immersive releases. In addition, these new partnerships have provided TaDa with unique insights and learning into what players in Brazil want and how operators want to deliver this.

What Do Players in Brazil Want?

Whilst most industry research shows that Brazilians still love football, there is a steady rise in knowledge and accessing of online gaming across every demographic. Slots and crash games in particular are preferred for quick fire play, while an appreciation of table games including roulette and blackjack is developing.

TaDa’s releases are designed as learning engines. Each game has challenges and levels to enable players to enjoy immersive play and to add to their skills by transferring their knowledge and techniques from game to game. Series such as the new TriLuck™ - 3 Coin Treasures, 3 Lucky Piggy and 3 Pots Dragon – showcase this strategic development perfectly.

However, gamification is a key growth strategy within TaDa Gaming. Adding immediate gratification and extra win potential to every release in the portfolio with one click was the driving force behind the thinking and GiftCode was the answer.

Designed to boost player acquisition, engagement and retention, GiftCode was trialled in the competitive Brazilian market to add unique, customised and bespoke experiences with every spin to create immersive experiences that bring customers back time and again.

What is GiftCode?

GiftCode is a one click gamification tool to reward players and a cost effective way to increase sign up, increase deposits, retention, repeat plays, and overall loyalty. 

Offering an instant reward, one click will add GiftCode to any of the 150+ diverse TaDa Gaming releases. Currently the reward is Free Spins but GiftCode is flexible so rewards can be targeted to operator choice, specific audience and even individual player preference.

Designed for issue by operators and streamers, invitations are sent to a designated segment or audience, whether new or churned players, VIPs or as part of a promotion, and through any channel. No additional integration is required. With nearly 100% redemption to date, GiftCode has exceeded every KPI.

How Does GiftCode Work?

• Players enter the GiftCode, watch for the in game animation and win the reward
• Each player account can only use the GiftCode once
• All usage and bet levels are recorded

With TaDa’s signature style, GiftCode has been developed to make it easy to reward players. 

What Impact Has GiftCode Had in Brazil?

GiftCode is the first engagement tool to be launched into the Brazilian iGaming market by TaDa and the results over a four month test period have been significant.

Between April and June 2024, the content provider collaborated with 100 streamers and KOLs in Brazil where 500,000 GiftCode links were issued

• Redemption rate was 95/99%
• New players uplift was 30,000+ per month

In addition, for the duration of the campaign period, the next-day retention rate was 80-90%.

Through adding a random timing for the reward to trigger, clear instructions and a visible result, player excitement and immersion is enhanced and a sense of achievement is guaranteed with the addition of GiftCode. No wonder players have clicked with Giftcode!

TaDa Gaming Account Managers will arrange the set up in approximately two working days when the Promotion will be ready to run. It could not be a more efficient or effective process with fast results for everyone.

Furthermore, TaDa’s GiftCode serves as a powerful tool to deliver rewards directly to players. With a straightforward process for accessing the promotion, single use application, and recorded usage and wager level, the rewards are instant, meaning players can trust GiftCode completely and operators can easily measure its success. 

To find out more, contact business@tadagaming.com for a demonstration or meet TaDa Gaming at SBC Lisbon, Stand P207, 24 – 26 September: G2E, Las Vegas, 7 – 10 October; SBC LatAm Miami, 29 – 31 October and SiGMA Malta 11 – 14 November 2024.