TaDa’s SBC Summit Americas’ Success - Hector Langa on Industry Trends, Business Growth and What's Next

TaDa Gaming’s global roadshow is in full swing. Beginning with ICE in January, the company has just attended its 8th event of the year so far. Seeing these international summits as a critical part of the company’s preference for face to face meetings, TaDa is known for putting on quite a show at its stands with its Experience Zone, slots, Crash games, interactive fish-shooting titles, award-winning gamification tools and generous competitions.

Having promised to make this event “one to remember”, we caught up with Hector Langa, Business Development Manager, TaDa Gaming to find out how successful SBC Americas was for them.

SBC Summit Americas brought together key stakeholders from across North and Latin America. What were the most significant business outcomes for TaDa and how did the event advance your commercial objectives in the region? 

SBC Summit Americas was an excellent platform for strengthening existing partnerships whilst opening the door to new opportunities across both North and Latin America. We held productive discussions with operators, aggregators and platform providers, resulting in promising commercial opportunities and partnership developments.

As this was our third year attending, we also saw that more people were familiar with our fish-shooting games, confirming the success of our educational campaigns, affiliate marketing, streamer collaborations and partnership promotions.

This positive attendance at SBC will help advance our objective of expanding our brand exposure across the Americas, supporting partners through delivering content led player acquisition and retention for long-term growth.

What feedback did you receive on your content portfolio and gamification products and which solutions generated the strongest interest at the show? 

Feedback on TaDa’s portfolio in terms of diversity of offering, quality of gameplay and the fact that our leading gamification products – GiftCode and WIN CARD – have both won industry awards was very positive from both North and Latin American operators.

While more operators are knowledgeable about our fish-shooting titles, there was still strong demand for deep detail on these titles, with a focus on their unique blend of skill, entertainment and social engagement.

What was your biggest strategic takeaway from SBC Summit Americas regarding the future direction of the iGaming industry in the regions and how are you responding to it?

The biggest takeaway is that operators are increasingly focused on differentiation and sustainable player engagement. The market is only becoming more competitive and success will depend on delivering experiences that go beyond traditional gameplay. 

Across the Americas, our high quality offering is based on regulatory expertise, market know-how, localisation and gamification so our sizeable portfolio, especially our fish-shooting titles, gives us a USP for differentiation.

By maintaining this standard we will continue to align with ambitious operators’ decision making on which providers are bringing genuine value to partnerships. 

This also confirms our position as a growth partner that really delivers the differentiation that attracts new audiences, retains existing ones and turns casual players into long term and loyal customers.

What did operators tell you they need today that they weren't asking for 12 months ago? And how will you respond to this?

This is an interesting one because as we put significant investment into R & D, player feedback in real time and operator data mining and as the company is over 80% product led, we are usually ahead of trends. 

In the Americas, we are currently seeing more operators requesting exclusive games in order to create stronger differentiation for their platforms.

From our streamer led collaborations, beginning in Brazil with Fortune Yuri 500 to enhance discoverability, to our North America specific Fortune Zombie shoot and win games, we are already known for delivering operator differentiation; and this will be enhanced with operator-exclusive launches, market-exclusive versions and the option to customise game mechanics.

Furthermore, we are focused on improving both production speed and game quality. This will include releasing around two to four new slot games per month in line with casino content schedules and market demand.

If you were to measure the success of attending SBC Summit Americas, what metrics or achievements would you point to, and how will those results influence your plans for the remainder of 2026? 

The most obvious metric would be the quality of the visitors to our stand in terms of their decision making abilities, followed by the quality of conversations, the strength of partnership opportunities and the commercial momentum generated during and after the event. 

SBC Summit Americas delivered for us and we are confident we have a strong pipeline of new business discussions, deeper engagement with existing partners and significant interest in our gamification products and content portfolio. 

This also reinforces our confidence across the Americas as a key growth region. We are looking to accelerate market expansion, strengthen strategic partnerships and continue investing in innovative content and retention throughout the remainder of 2026 as we continue our global roadshow across Peru and on to London in July for iGB L!VE.

To set a meeting with the TaDa team at Stand R20, iGB L!VE, London, 1-2 July 2026, please email business@tadagaming.com