How TaDa Strengthened its LATAM Footprint at PGS, Lima, 2026

Building on its success in Brazilian iGaming, the ambitious content provider is focused on expanding its footprint in Latin America through its expert glocalisation strategy. With industry summits as a key part of its international growth, TaDa marked its first appearance at the Peru Gaming Show this 17 – 18 June.

We caught up with Bryam Jacquet, Head of Business Development, TaDa Gaming to find out what PGS delivered for them and which of their certified and licenced titles are the best performers in this exciting market.

What made Peru iGaming Show 2026, a strategic event for TaDa Gaming and how successful was it for you?

2026 was TaDa’s first attendance at the Peru iGaming Show. It was strategically important because, as one of the region's most dynamic markets, Peru provides an excellent opportunity to further engage with operators and partners actively seeking the differentiated content and proven engagement tools we are famous for.

With both high traffic throughout the show and quality delegates visiting our stand, we held productive discussions with prospective partners, strengthened key relationships, announced a new partnership with market leader Apuesta Total through Bragg Gaming and generated strong interest in our expanding portfolio, particularly our gamification features and player-focused mechanics. 

Just as importantly, the show provided valuable market intelligence that will help us continue to shape our commercial strategy for continued growth across Latin America.

Latin America is highly diverse in terms of player preferences, regulation and operator needs. What insights did you gain from conversations at the show and what impact will they have on future releases? 

TaDa’s know-how and deeply regulated and licenced approach supported by our glocalisation strategy were key to our success in Brazil. 

So, delegates at PGS were already aware of our brand and portfolio. Conversations confirmed the strategic accuracy of keeping to this glocalised pathway in Peru due to the continued demand for content that combines proven gameplay mechanics with strong local relevance. Multiple operators also highlighted the importance of flexibility and retention-focused features. 

These insights will shape future releases, helping us build on successful game formats while introducing new themes and mechanics specifically tailored for players and operators in Peru, alongside our award-winning engagement ecosystem including GiftCode, WIN CARD, Hot Hand and Highlights plus Daily Rewards, Missions and Jackpots.

Player retention remains a key differentiator in competitive markets. Which aspects of TaDa Gaming's portfolio resonated most strongly with attendees in Peru and what does that tell you about evolving player demand across Latin America?

Retention and differentiation were major discussion points throughout the event.

Currently, our most successful releases in Peru in terms of engagement and retention KPIs are our Fortune Gems and Lucky slot series. These games are winners due to the combination of immersive features and mechanics, recognisable themes and, critically, expert localisation that means the games feel made for the players.

Furthermore, our engagement ecosystem provides operators with efficient and effective ways to drive retention and player loyalty. Our gamification is also designed to create natural breaks in gameplay for responsible gaming and authentic user generated content through new addition, Highlights, which allows players to share their top moments online.

Attendees also referenced a growing demand for experiences that go beyond traditional slot gameplay with players increasingly seeking interactive, community-driven entertainment with longer play sessions and enhanced rewards.

For Peru, differentiation comes from TaDa’s fish-shooting games which continue to stand out through their social, skill-based gameplay and ability to attract a broad player demographic.

Beyond showcasing games, industry events are great for networking and partnership building. How successful was this for you in Lima and what opportunities do you see emerging from those discussions?

Our key client for distribution in Peru is Bragg Gaming. We extended our collaboration with them and are delighted that we officially went live with Apuesta Total through them during PGS.

Apuesta Total is Peru’s leading casino brand and one of its top operators, so this is a great success for the team and validation of TaDa Gaming’s growth plans.

We also had productive meetings during PGS with Tier 1 operators to discuss our future plans for the Peru market and will be making announcements shortly. 

At present, 15 certified games are available with more titles being added continuously. As always, all games will be expertly localised for the target audience.

Looking ahead, what role do events such as Peru iGaming Show play in shaping TaDa Gaming's long-term vision for Latin America, and what milestones would define success for the company in the region over the next 12 to 24 months?

Events such as Peru iGaming Show play a vital role in shaping TaDa’s long-term vision for Latin America though providing direct opportunities for networking and critical face to face meetings.

These real life interactions enable us to better understand local market trends, regulatory developments and player preferences which impact both our commercial strategy and product roadmap for the region.

Plus, we can strengthen existing partnerships, establish new relationships and showcase the innovative content and gamification tools that differentiate TaDa in this competitive landscape.

Key milestones include expanding our network of operator partnerships across regulated LATAM markets, increasing the distribution of our content through strategic aggregation platforms, enhancing localisation to meet the needs of diverse player audiences and achieving sustained growth in player engagement and retention.

Building our brand for safe, immersive and innovative gaming throughout the region ensures TaDa is recognised as a trusted and responsible content provider that delivers measurable value to partners and players alike across Peru specifically and Latin America generally.

For further information, please visit TaDa Gaming or email marketing@tadagaming.com