TaDa Extends African Operator Coverage with OdiBets Partnership

Award-winning provider signs new agreement with leading Kenya-based platform

TaDa has grown its distribution across African iGaming markets through a new strategic partnership with Kenya-based powerhouse OdiBets.

With the partnership now live, OdiBets players can access a selection of TaDa’s popular titles, including Fortune Gems 500, Fortune Garuda 500, Hit the Cash™ release Fortune Coins 2, Gold Mine Express and Jackpot Joker Fever.

The line-up brings together proven player favourites and the distinctive game mechanics that are building TaDa’s reputation across Africa for immersive gaming and have led to its success in winning the SiGMA Africa Slot Newcomer of the Year award.

TaDa’s multi-market licencing and evolving glocalisation strategy enable it to deliver its tailored gaming content to OdiBets’ players, with each release expertly localised to suit the preferences, behaviours and regulatory requirements of individual jurisdictions.

OdiBets was founded in 2017 with a focus on delivering accessible technology and responsible gaming. The Kenya-facing operator has established a leading presence in the competitive gaming market, giving its customers easy access to local and international sporting events through its app, mobile and online platforms.

OdiBets offers sportsbook, live in-play markets, virtual sports and tier-one casino content from globally renowned content providers. Operated by Kareco Holdings Limited, OdiBets is based in Nairobi and is authorised and regulated in Kenya by the Gambling Regulatory Authority (GRA).

Ray Lee, Director of Business Development, TaDa Gaming, said: ‘Partnering with leading operator OdiBets is a milestone in our pan-African journey, significantly widening our reach across the exciting East African market. We are delighted to be working together and anticipate delivering strong results.’

Benedict Murithi, Head of Marketing, OdiBets, added: ‘OdiBets’ commitment to its players means constantly delivering the best in quality entertainment experiences. Working with TaDa gives us award-winning content, faster integrations and a partner who is focused on helping us to stay ahead in a very competitive market.’