What Visitors Really Wanted to Know at SiGMA World

Following three busy days at SiGMA World, TaDa is reflecting on the conversations that mattered most. A newly designed stand encouraged greater interaction with both the team and its expanding portfolio, while a strong line-up of new releases attracted plenty of attention from delegates keen to discover what is driving the provider's growth.

From the increasing prominence of slots alongside its established fish-shooting portfolio to the development of market-specific content and changing expectations of digital entertainment audiences, several themes kept coming up. Silvio Chen, Head of Account Management – European Markets, TaDa Gaming, shares the key questions visitors were asking in Rome, the thinking behind the answers and what the conversations mean for the company's next stage of development.

“Why did TaDa put slots centre stage this year?”

That was a question we heard quite a few times. The emphasis on slots was a deliberate decision. We wanted visitors to see the breadth of our capabilities and understand that our innovation is not restricted to one game category.

Fish-shooting helped us build our name for innovation; now we want to show how our slot portfolio is built on similar lines and how it delivers for operators.

We can compete confidently in the slots category, not simply as another supplier adding titles to an already crowded lobby, but as a recognised provider with an established reputation for creative development. Of course, our fish-shooting games were still available to play at the stand, as they remain a significant part of our portfolio and continue to attract plenty of interest.

“What's driving the success of Gold Mine Express across Europe?”

There's no doubt that Gold Mine Express has become one of our most important releases. It has been a huge hit in Italy, while also delivering strong performance across other European markets.

It demonstrates exactly what we want our slot portfolio to achieve: a familiar theme, distinctive gameplay and a compelling entertainment experience. Its success across different markets shows the potential of balancing accessible gameplay with features that give players more to explore. For us, that's the combination that delivers long-term results for our clients.

We've also seen solid results in the UK, which is a challenging market at present. Player activity and game performance have continued to develop beyond the initial launch period, delivering the kind of ongoing engagement and retention that UK operators want to see.

So, overall, this flagship game is doing exactly what we designed it to do.

“Why create a game specifically for Italy? Do you develop other games for particular markets?”

Italy is an important market for TaDa and developing Gallina Fortunata demonstrates our commitment to investing in content that speaks directly to local players.

We look closely at each market to understand player preferences, familiar cultural themes and the types of gameplay that appeal to local audiences. Italy presented an opportunity to bring these insights together in a title created specifically for the market, rather than simply adapting an existing global release.

We've also seen the value of market-focused thinking in other jurisdictions, including the U.S., where our successful Fortune Zombie franchise was designed specifically for American players.

We showcased Gallina Fortunata alongside Gold Mine Express to highlight two complementary approaches to game development: creating distinctive titles shaped by individual market preferences, while also developing games with the familiarity and broad appeal to succeed internationally. Both are driven by the same principle: understanding what players want and delivering an experience that resonates.

“How is TaDa responding to changing entertainment habits and attracting the next generation of players?”

We're always looking at how entertainment habits are changing and what that means for different audiences and demographics as these are important influences on how we think about game development.

Many people today have grown up with mobile-first entertainment, short-form video and highly interactive digital experiences and are accustomed to content that is immediate, intuitive and visually engaging. And what we're looking at is how to manage those expectations for next-gen players.

It's about getting the balance right between accessibility and depth, making the initial experience straightforward without compromising the entertainment value or innovation that players expect and offering short-form experiences for gaming on the go.

So, games need to be easy to understand from the outset, with clear rules and straightforward onboarding, but they should also offer the potential to develop as players explore more of the features.

“What will influence TaDa's development strategy in 2027?”

Building on those changing expectations, we want to explore how we can make our games even more accessible, engaging and relevant to all our audiences without losing the depth and innovation that players expect from us.

This means looking ever more closely at the wider player experience, from initial discovery and onboarding through to how gameplay develops and how different features work together.

We see this as an opportunity to contribute to and help shape the industry's evolution. TaDa has always looked for new ways to approach iGaming and we believe our next stage of development will demonstrate this ambition even more clearly.

For further information, please email marketing@tadagaming.com if we didn’t answer your question here.