Taiwanese outfit TaDa Gaming has been trying to turn its success in the Asian market into an expansion in Europe and Latin America. Company CEO Andy Huang talked to us and disclosed some of his company’s biggest ambitions, its innovative contributions to the iGaming industry, and the prospects of their success. From their gamification model to their new game series and mechanics, TaDa’ proficiency is definitely worth reading!

Andy Huang, CEO, TaDa Gaming discusses what the Taiwanese casino content developer is bringing to iGaming in Europe and LatAm and how its innovative releases are engaging players with a unique new way to play.

What can you tell us about TaDa Gaming?

TaDa Gaming is built on innovation: when we started in business, games were played on consoles so we have been part of gaming evolution from the beginning. We have always been a forward looking business, driving new product development, utilising tech and looking to provide a new way to play.

We deliver premium, immersive online gaming content from Arcade, Bingo, Crash, Fishing-Shooting and Slots to classic Table Games plus our new gamification tools.

Known in our home markets as the No 1. Provider for Fishing/Shooting Arcades such as Fortune King Jackpot, Crazy Hunter 2 Mega Fishing and Jackpot Fishing. Our signature is the interplay of features and bonuses that develop the narrative within each game whilst delivering immersive play and big win potential.

Today we are working to become a global brand. We translate and localise our releases and ensure that we are culturally attuned to our different player bases. We also welcome partnerships that enable us to improve localisation, bringing that essential cultural understanding and know-how that delivers differentiation from the competition and a better experience for the players.

Since entering the European and Latin American markets, we have released over 100 different styles of games with unique features; we have created sequels and series; and developed gamification tools and a range of Apps.

Furthermore, our games and releases are certified and licenced to allow us to operate in regulated markets globally; we have increased our payment gateways; and signed with multiple new clients to give players unrivalled access to our portfolio. We are the No 1 provider for Fishing Shooting arcade games across Asia and we are looking to reach this level of success in Europe and LatAm.

TaDa released a new concept with the TriLuck™ series this year: can you tell us more?

We believe that games should be learning engines as well as entertainment so we incorporate features, mechanics and other elements into many of our releases to enable players to improve their gaming skills, working their way through challenges within the games to trigger the bonuses.

Due to this thinking, we develop series so that the gameplay evolves in each release meaning each playing experience is enhanced through improved skills, knowledge and understanding of both the game and the concept.

This resulted in the design of our new TriLuck™ series launched in May. The overarching concept behind each release in the series is three separate features interacting together to deliver accumulative wins, plus the chance to unlock all three features in a single spin for maximum wins.

To date, 3 Coin Treasures, 3 Lucky Piggy and 3 Pots Dragon have been released with five more scheduled across the remainder of 2024. Each release has a unique narrative and design but gives the same sizeable win potential and immersive play techniques that evolve with every round played.

This concept has had a big impact on player numbers and KPIs. With 3 Lucky Piggy, the uplift of registered players increased by over 10% taking the player base to almost a quarter of million worldwide in the first four weeks and still growing.

Furthermore, betting volume increased by a healthy 5% in the first two weeks. Naturally, clients are delighted with the engagement levels these releases continue to generate and we have more titles in production.

Which other slots have been successful for TaDa Gaming? Do you have any recommendations for what players should look at?

We have a hugely diverse portfolio across theme, feature, win potential and playing style and we constantly assess how to redefine, improve and enhance our offering so all our slots have been very positively received, however, one of our innovative releases in Europe and LatAm is Ocean King Jackpot.

It is a mobile first, 100mph, Halloween inspired, shooting, fish game full of mermaids, vampires and underwater creatures: plus, some spectacular features including multipliers, surprise power-ups, a jackpot and 3,000x max bet.

Non-stop action, a fabulous soundtrack and some of the crispest and most colourful graphics only add to the fun.

Ocean King Jackpot offers both skill and challenge appeal. Different characters have different win potential so players can go for the small fish to get a low volatility experience or bigger one to increase the number of wins. They can also choose the characters they want to hit/avoid and then use the settings and autoplay features so they can concentrate on understanding and developing their gameplay.

Crazy Hunter and Crazy Hunter 2 are also superb introductions to TaDa’s innovation in gaming. These Arcade games have multiple features and huge variety in ways to win. Again, both are fully optimised for mobile play. The base game involves shooting at the towers the Monsters are standing on to trigger a bonus or feature.

Players use skill and strategy as each monster has a different payout value or triggers a specific multiplier, bonus or payout such as multipliers to 150x in Crazy Hunter Ice Dragon Trial, or in-game tools such as the Hammer in the Golden Boar Bonus Game.

With Crazy Hunter 2 even more characters and features, including Mayhem Missiles and Fireball attacks, ramp up the excitement; plus the fixed jackpots have seeds of up to 1000x. 1% of all real money bets are collected in a Jackpot ‘Pot’ and are distributed 70:30 between the progressive Grand and Major pots, which have no upper limits.

Both releases are fast paced gameplay, highly visual and with great soundtracks for an all-encompassing experience. Feedback has been positive from operators, affiliates and players alike as these releases offer long rounds with multiple features. Each replay means you see or learn something new or trigger another level. Again, autoplay is an optional feature in the settings.

However, we offer every theme and variety of playing style from Crash and Plinko, to classic table games with a twist and so much more. We actively work with our partners to provide customisation and localisation with our content and we also deliver regional and national styles of play.

Jogo do Bicho in Brazil and Sic Bo in Asia are very well-known street/casino games and everyone from those countries will recognise the names immediately. Whilst we localise all existing releases to acknowledge and appeal to different audiences, we also develop specific slots to introduce street games and gambling preferences to a new, online audience who are always looking for something different.

For example, we have designed our versions of both Sic Bo and HiLo to suit a more adventurous player, adding big prizes and jackpots respectively. Our players expect us to over deliver with every release – and so do our casino clients so everything we releases is built for success.

What else can we expect to see from TaDa Gaming this year?

We are currently delivering a minimum of four new releases a month but we have ambitious plans to extend this. As our company is over 80% product led, we are confident that this will happen.

We are excited about our new suite of gamification tools. First to launch was GiftCode which has been well received to date.

GiftCode is a one click gamification tool to reward players and a cost effective way to increase sign up, increase deposits, retention, repeat plays, and overall loyalty. It offers an instant reward to any of our 150 releases. Currently the reward is Free Spins but GiftCode is flexible so rewards can be targeted to operator choice, specific audience and even individual player preference. We trialled it in both Europe and Brazil to great effect and we anticipate significant take up on the next few months, alongside the other gamification tools we have in development.

We have just launched our new DARKREEL™ series. First release is Nightfall Hunting and TaDa fans and players can expect a chilling game with more to follow!

As CEO, can you share where players can access your slots and how many new markets you’re planning to enter across 2024/25?

Since we began our growth strategy into Europe we have secured a number of licences, including MGA (Malta Gaming Authority); Spelinspektionen – the Swedish Gambling Authority; and the Hellenic Gaming Commission; all of which allow us to offer our content across many regulated markets including Belgium; Italy; Greece; the Netherlands; and Scandinavia; with Eastern Europe, the UK and more currently on our radar and applications in hand for more gaming licences.

We are also expanding our footprint across LatAm. We have had particular success in Argentina, Brazil, Chile, Mexico and Peru with many clients but we still have room to grow.

We translate and localise our slots and, to date, we offer most releases in up to 20 languages with 100+payment options. iGaming is a global industry and we are dedicated to becoming a global player so keep following us on social media to see what we have planned.