‘Glocalisation’ – Fuelling TaDa’s Fishing-Shooting Success in Latin America

A global provider with a presence across four continents, TaDa develops successful content that has cross-cultural, cross-generational appeal. Within the diverse portfolio of 180 titles, the application of TaDa’s “Global Core Mechanics, Localised Content” strategy ensures adaptation to different market needs whilst maintaining player appeal. 

So, how is this glocalisation strategy fuelling fishing-shooting’s success across Latin America? For TaDa, glocalisation is much more than a portmanteau of Global Vision + Local Adaptation: it is an ethos to deliver games that are globally strong in design and with cutting-edge tech comprising TaDa’s instant brand signifiers, alongside effective localisation which resonates with regional cultures, preferences, and behaviours.

Research has shown that LatAm market overall and Brazil specifically is very high growth with younger demographic, mobile first players who value social interaction and competitive elements. Consequently, fishing-shooting has dominated as a key vertical for boosting engagement and retention. Creating real results, glocalisation leads to higher engagement with players appreciating that the game is "for them" and not just a translated version.

TaDa’s data and research show that LatAm players have a strong preference for real-time interaction and competitive gameplay. In response to this, TaDa has continuously optimised its fishing-shooting games through data and feedback. Adjustments include bullet speed, fish movement speed and play rhythm—refining the overall pacing to better align with players in Latin America’s love for “high interaction + instant reward” experiences.

Furthermore, retention levels are higher and organic growth is created, in part through the multiplayer function. Since launch in Brazil, TaDa’s Mega Fishing has seen next-day retention increased by +20% with DAU (Daily Active Users) up+18%, and average rounds played per session increased by +15%, with average bet amount per session up by +20% in comparison with the next best performing market. Top-performing titles Jackpot Fishing and Dragon Fortune have also shown strong performance across these same metrics. The reasons driving this significant uptake include:

• Partnership Resources: TaDa’s strategy of actively partnering with leading local operators 7K; Cassino; Brazino777; H2; Estrela Bet; and VBET, alongside international brands gives key insights into local and regional cultural mores, ensuring accurate localisation fully resonates with players.

   

• A Localised Approach Across The Board: Not just TaDa’s products but TaDa’s people. Multi-cultural, multi-lingual and professional team members include indigenous, idiomatic Portuguese, Spanish and Guarani speakers with full cognisance of local customs and regulations.

   

• Co-partnering with Influencers:  From February 2024 to March 2025, over 300 local streamers across Latin-America live-streamed Mega Fishing, resulting in a 30% increase in views, and a 100% redemption rate of once click reward tool GiftCode, highlighting the synergy between player engagement and marketing value.

   

• Prioritising Mobile Optimisation: From a technical perspective, TaDa has developed an effective solution to significantly reduce loading times while making small but efficient adjustments to visual fidelity and animation complexity. 

   

• Commitment to Player Success: Launched in Brazil, November 2024, TaDa’s free-to-play tournament site, freeslotmatch.com, offers competitive play and gamification through free play of TaDa’s games. Freeslotmatch.com gives fair and accessible opportunities that mirror the excitement of real gaming but without any financial risk. Its success can be measured in the number of players sign-ups, repeat visits and recommendations.

   

A proactive approach to demonstrating the added value fishing-shooting games bring comes from the provider’s global presence across major industry events and trade fairs. Through the bespoke ‘Experience Zone’, all stakeholders have discovered what fishing-shooting games bring to both the individual player experience and to the industry overall. From Fortune Zombie to Ocean King Jackpot, visitors to the TaDa stands have queued to take a shot. Furthermore, a specific fishing-shooting section has been built into the TaDa website to provide in-depth articles, reviews, streamer feedback and player tips.

Today’s global world, while accessible 24/7, still comprises uniquely individual cultural, national and regional mores. Not just acknowledging but comprehending and leaning into this has meant that TaDa’s success in Latin America proves that its “Global Core Mechanics, Localised Content” is the right strategy for success.