Cracking the Code for Success in America with Fortune Zombie

Fishing-shooting, or fish shooting or fish table games if you are in the USA are continuing to drive new business, increase player engagement and positively disrupt iGaming. Wesley Yang, COO of US Markets, TaDa Gaming spoke to G3 Newswire about TaDa’s recent launch into the U.S. market, the runaway success of Fortune Zombie and the impact of the recent SBC Americas exhibition.

What does the U.S .market mean for TaDa Gaming and how do you adapt to its particularities?

Entering the exciting North American market was carefully planned and executed for maximum impact by us. With iGaming legal in seven states so far and only expected to grow, not only are more Americans playing casino games than ever before, but our research shows they respond strongly to refined visuals and cinematic effects within the games.

Further data informed us that, for U.S. players, experiences should not just be thrilling but immersive performances that resonate with every critical hit scored. This gave us confidence to launch our fishing-shooting titles but localised to resonate with different player demographics. Mixing stunning visuals with smooth gameplay and intuitive user interfaces was key to begin building recognition of and trust in TaDa content.

Our Global Core Mechanics, Localised Content strategy - ‘glocalisation’ - is constantly refined through deep research and this drives continuous updates for better understanding of local culture.

You have promoted Fortune Zombie heavily at all your trade shows. What has been the impact of launching this title in the U.S.?

Fortune Zombie was created specifically for the U.S. market. Taking the action out of the sea and into a classic American streetscape produced a combination of recognition, authenticity and action in a truly cinematic hit experience while the multiplayer functions leans into the social gaming preference. 

We began promoting Fortune Zombie at ICE 2025 to maximise opportunities to showcase its new theme and mechanics to audiences who were knowledgeable about fishing-shooting and to those who were unaware of it as a genre. From the avatar led tutorial including the Sheriff and Firefighter characters, to the multiple new features, innovation in weapons and power-ups, fantastical designs and multiple different ways to win, the research has paid dividends.

Within three months of launch via sweepstake casinos in the U.S., Fortune Zombie saw average bet volumes in excess of 1,000 Sweep coins, with a staggering 3,000+ average rounds per player. For comparison, in other markets, the top fishing-shooting release currently sees an average 1,300 rounds per player, making this instant acceptance by U.S. players unprecedented, even for TaDa’s renowned games.

How are you approaching American operators?

Whilst there are many challenges to enter this highly competitive market, including legal, regulatory and cultural, we are continuing our successful strategy of partnering with leading local or national operators to build trust in our brand and enhance localisation skills. 

We have also put together teams with local know-how, language and cultural appreciation to ensure authenticity. Making this connection with both operators and players also facilitates deep understanding for client customisation needs and preferences whilst ensuring continuous refinement of our polished gameplay based on platform feedback.

Already this approach has seen us secure partnerships with major sweepstakes platforms including NoLimitCoins, which is accessible in 40 states; and DARA Casinos, where players can access TaDa’s games including fishing-shooting in 44 states.

To further aid potential U.S partners, we also offer a dedicated website with all our localised fishing-shooting titles as well as slots and crash. Those operators with limited exposure to fishing-shooting especially can enjoy an authentic experience first-hand whilst simultaneously testing all our games. 

What were your expectations for the recent SBC Americas Summit and were they met?

We had high expectations and overall they were well met. Pre-launch, we had been building excitement and awareness of Fortune Zombie at different trade shows globally and have seen a positive return on this campaign, with all operators advising an uplift in KPIs and especially in attracting younger and new to iGaming demographics.

Visitors to our stand at SBC Americas, and especially U.S. ones, were very positive about the differentiation that our RNG fishing-shooting games generally, and Fortune Zombie specifically, brings to casino operations. 

We recently acquired the prestigious UK Gambling Commission Licence to add to our Malta Gaming Authority, Hellenic Gaming Commission, Romanian ONJN and Swedish Spelinspektionen. This is opening up substantial new markets for us as a key deciding factor for many operators is visible fairness. Our GLI and bmm certification also reinforces this fairness and trust in our products.

We took home the SBC Rising Star in Casino Americas silver award, which for such a young company as ours is truly impressive and testament to our great teamwork - that certainly exceeded expectations!

Will there be more Fortune Zombie releases, especially for the U.S. markets?

We anticipated that Fortune Zombie would be successful in the U.S. so a trilogy was always envisaged. We have built a Zombie Universe which gives us flexibility with the narrative and limitless opportunities to push boundaries with the game design, storyline and features for three fishing-shooting games.

The second release brings in new characters including a civilian, a first responder and a police officer as well as the opportunity to progress and unlock new characters and professions. The third title is still in production but it will be very special. 

Furthermore, the reception to the zombie theme has also been exceptional, which accelerated our decision to add additional RNG casino games in a different format to include Mummy Plinko and Boar Rush; so players in America especially are in for some big win potential with spectacular gameplay.

For further information please visit TaDa Gaming or email business@tadagaming.com to meet us at iGB L!VE, London; Stand R20, July 2-4.