Skill, Not Luck: How TaDa’s Expert Localisation Ensured Lucky Jaguar’s Success in Brazil

Designed specifically for the LatAm market, where earlier release Fortune Gems had held the record breaking top spot, Lucky Jaguar hit 33%+ of Fortune Gem’s DAU figures within one month. Retention increased by 50%+; session length by nearly 30% and increased rounds played up 20%, with figures still rising. Hector Langa, Business Development Manager, TaDa Gaming, shares the award-winning content provider’s recipe for successful localisation.

What are the key drivers of successful localisation for TaDa Gaming? 

Based on individual market research, our “Global Approach, Local Know-How” strategy across the TaDa brand ensures specific adaptation to different market needs for targeted player appeal whilst maintaining global standards and innovations.

From certification for local markets, collaborations with key local influencers and active partnering with leading national operators, our strategic approach to localisation is second to none. Furthermore, research and data mining, feedback from operators and players and through free to play tournament site, freeslotmatch.com, all provide facts and figures to enable insights for informed decision making.

For TaDa, it also includes adapting UI elements and features to local preferences by understanding and respecting the nuances, expectations and demands of each target market. From themes and visual representation, idiomatic translation, especially for rules and game guidelines, to pacing, features and bonuses, we use research and feedback to substantiate every design decision.

When we deliver culturally relevant experiences that literally speak the players’ language, we avoid any cultural missteps and see improved SEO, giving stronger player resonance, increased trust in the TaDa brand and faster market adoption.

Lucky Jaguar was a breakout success in Brazil. What specific localisation strategies led to that result?

Through blending cultural insights based on deep research with smart tech integration and local marketing strategies, plus ensuring fluent and idiomatic language, Lucky Jaguar didn’t just launch in Brazil - it felt Brazilian. 

This quickly turned players into loyal fans, driving viral growth which was enhanced through partnerships with Brazilian streamers and affiliates. Feedback on the game also reached multiple local gaming communities through our creative social posts and triggered further conversations in our Telegram group chat, all adding to the buzz around the game.

Visually, the use of culturally recognisable symbols such as the jaguar god, the lush jungle and vibrant colours enabled the design of a beautiful looking 3x3 grid supported by cinematic animations and a dynamic soundtrack for an immersive experience.

Mobile first optimisation, enhanced by our strategy to reduce game size and loading times across our portfolio without impacting game responsiveness or integration of features, was also a key driver to ensure the game ran smoothly, even on low/mid-range smartphones and with slower connections.

Finally, ensuring regulatory compliance is essential; so with approval for our releases from ISO/IEC 17025 Testing Laboratory, ISO/IEC 17020 Inspection Body and ISO/IEC 17065 Certification Body, as well as GLI, bmm and GA, our portfolio was ready before 1 January 2025, and this included Lucky Jaguar, reinforcing our commitment to safe, quality, and immersive gaming.

How did TaDa collect local player insights to shape the game development?

Feedback from operators, players and from the free to play tournament site, freeslotmatch.com, alongside commissioned research and data mining provided facts, figures and enabled insights for informed decision making 

Players in Brazil specifically and across Latin America generally favour simple but thrilling gameplay. 

To better engage this audience, we implemented a series of market-specific optimisations through our “Global Core Mechanics, Localised Content” strategy. This included integrating a high-frequency win features to meet local gameplay expectations and enabled a wide betting range to cater to both casual and high-stake players.

How successful were these strategies in creating player engagement with Lucky Jaguar?

The results were impressive across all KPIs from day one launch in November 2024. The combination of simple rules with immersive mechanics and features clearly grabbed players’ attention 100%. 

From increased time spent playing and more rounds played per session, TaDa saw Daily Active Users hit 33%+ of market leading Fortune Gems – which had previously surpassed all TaDa’s KPIs – within 30 days of Lucky Jaguar’s launch. 

Next Day Retention was up 50%+ and rising, with session length increased to nearly 30%. Adding to this impressive and instantaneous response by players, increased rounds played were up 20%, with figures still rising.

We also factored in superb graphics with an interactive jaguar god and gave him the ability to add an extra 10% bonus win; so it’s easy to see why players return time and again to this Aztec jungle slot. And Lucky Jaguar can also be played risk free at freeslotmatch.com for anyone yet to discover this impressive game.

What’s next for Lucky Jaguar fans?

We have recently launched Lucky Jaguar 2. Based on the positive reception to the original release, the new sequel will take players back to the Aztec Empire but this time for 10,000x max win and a Gold Jaguar Wild who can both trigger the Lock & Respin bonus game and apply multipliers to the wins. 

The initial reception has been very positive and we anticipate this will also impact the numbers for the original release, bringing it to the attention of new players and operators. We have seen this happen with our Fortune Gems series too.

We also have a ‘Lucky’ series in production, with Lucky Tiger being the first release slated for August. Players will certainly find it worth the wait!

To find out more, visit TaDaGaming or email us at business@tadagaming.com to set a meeting at Stand R20, iGB L!VE, London, 2-3 July.