Lucky Jaguar – How TaDa Gaming Created a Roaring Success in Brazil

Award-winning casino content provider, TaDa Gaming, has been making waves since launching in 2022. Entering the dynamic and rapidly evolving Brazilian market brought its own challenges but due to TaDa’s effective glocalised approach to product development across its 200 strong portfolio, success has been its reward. And nowhere is this more apparent than with slot release, Lucky Jaguar. Dahung Chen, Head of Product Management, TaDa Gaming, shares both the creative concept and the numbers on how this slot achieved such connection with players across the region.

Lucky Jaguar – The Slot 

Lucky Jaguar is a stunningly lush, Aztec themed, 3x3 grid slot. Released December 2024, fast gameplay delivers wilds and multiplier bonuses to 50x alongside our Extra Bets and Lock & Respin features, while all full-screen wins are boosted by 10x.

Based on individual market research, our “Global Approach, Local Know-How” strategy across the TaDa brand ensures specific adaptation to different market needs for targeted player appeal whilst maintaining global standards and innovations.

From certification for local markets, idiomatic language use, collaborations with key local influencers and active partnering with leading national operators, our strategic approach to localisation is second to none. Furthermore, research and data mining, feedback from operators, players and through free to play tournament site, freeslotmatch.com, all provide facts and figures to enable insights for informed decision making. 

Designed specifically for the LatAm market, where earlier release Fortune Gems had held the record breaking top spot, Lucky Jaguar hit 33%+ of Fortune Gem’s DAU figures within one month. Retention increased by 50%+; session length by nearly 30% and increased rounds played up 20%, with figures still rising.

So what made this particular game hit these impressive KPIs within such a short time and why do they keep building?

Accurate and Intuitive Localisation

In a global market, understanding local mores and cultures is increasingly important in creating resonance with players. Alongside solid mechanics, balanced maths models and intriguing features, our research constantly shows that players also want culturally relevant and appropriate experiences through themes, imagery and idiomatic language. 

Competition for player attention is fierce in this very crowded market, so a ‘one size fits all’ approach is not acceptable. Accurate and engaging localisation has become critical. Players want to feel that the game is made for them.

The UI especially needs to give accurate and effective communication. From legal and regulatory requirements to ensuring engagement and trust, players who have access to clear rules and explanations have confidence in both the game and the brand.

Furthermore, theme and thematic representation should reflect the local market and preferences both culturally and in driving the actual gameplay. When these factors are effectively understood and incorporated, the result is to form stronger player connections, higher engagement and faster market adoption because the overall gaming experience is authentic.

Using the Data to Drive the Design

Players in Brazil specifically, and across Latin America generally, favour simple but thrilling gameplay. To better engage this audience, we implemented a series of market-specific optimisations through our “Global Core Mechanics, Localised Content” strategy which made Lucky Jaguar a significant hit release. 

This ensures that TaDa games are applicable and appropriate cross market and jurisdiction through specific in-game elements designed to appeal directly to and resonate with the target audience.

Lucky Jaguar utilises vibrant colour schemes, enhanced visual effects and immersive sound design to reflect the local entertainment culture. All symbols are authentically designed and represented to ensure cultural sensitivity and swift recognition. Furthermore, we integrated high-frequency win features to meet local gameplay expectations and enabled a wide betting range to cater to both casual and high-stake players.

What the Numbers Say

From increased time spent playing and more rounds played per session, TaDa saw Daily Active Users hit 33%+ of market leading Fortune Gems – which had previously surpassed all TaDa’s KPIs – within 30 days of Lucky Jaguar’s launch. 

Next Day Retention was up 50%+ and rising with session length increased to nearly 30%. Adding to this impressive and instantaneous response by players, increased rounds played were up 20% with figures still rising.

The combination of simple rules with immersive mechanics and features clearly grabbed players’ attention 100%. If you factor in the superb graphics and interactive jaguar god with his ability to add an extra 10% bonus, it’s easy to see why players return time and again to this Aztec jungle slot.

Available in 20 languages and with 97.14 % RTP, 4,500x max win and an easy access demo play, Lucky Jaguar can also be played risk free at freeslotmatch.com for anyone yet to discover this superb game.

Added Engagement Through Gamification

Enhancing gameplay further, TaDa’s gamification tools WIN CARD and Giftcode were both integrated into Lucky Jaguar. Operators who chose this option have seen an added 35%+ Daily Active Users with each WIN CARD drop. 

As WIN CARD offers rewards that can be instantly activated or stored for future gameplay, the retention levels have also increased by 12%+ with session length extended by an additional 20%. With GiftCode, a one click instant activation reward for Free Spins, the redemption rate has been 100% with a 25% uplift in New Player Sign up and Next Day Retention rates over 95%.

By combining additional gamification with excellent localisation and cultural probity, we ensured that Lucky Jaguar appeals to its target audience and it is on its way to being one of TaDa’s most successful releases to date.

Going the Extra Mile

Everything TaDa does is always the best it can deliver. Building trust in the brand and portfolio is an ongoing strategy. So, with approval for releases, including Lucky Jaguar, from ISO/IEC 17025 Testing Laboratory, ISO/IEC 17020 Inspection Body and ISO/IEC 17065 Certification Body as well as GLI, bmm and GA, TaDa’s portfolio was ready before 1 January 2025, reinforcing our commitment to safe, quality, and immersive gaming.

For TaDa, a successful release is not a one-time effort but an ongoing cycle of testing, learning, adapting and always over delivering. 

Learn more about TaDa Gaming or email business@tadagaming.com to arrange to meet us at iGB L!ve, London, Stand R20, 2-4 July