TaDa and Light & Wonder Sign Pan European Distribution Agreement

Multi licenced content provider to collaborate with premium global gaming company

TaDa Gaming has made its casino portfolio available across multiple European jurisdictions through industry leading content and aggregator platform, Light & Wonder.

With releases including Devil Fire 2, Fortune Coins and the high performing Clover Coins 3x3 as part of the offering, operators and players will benefit from exceptional gaming experiences for enhanced player engagement and retention.

TaDa is an award-winning and trusted content provider with a diverse portfolio of 200 titles including its unique fish-shooting games and bespoke gamification tools GiftCode and WIN CARD. 

Licenced and certified by multiple bodies from the prestigious and demanding UK Gambling Commission; the Malta Gaming Authority; Sweden’s Spelinspektionen; to the Hellenic and Romanian gaming authorities; and currently with an Ontario application in progress, TaDa is a perfect fit with Light & Wonder’s expansion strategy.

As the leading cross-platform global games company, Light & Wonder is active in over 38 regulated jurisdictions and trusted by many of the world’s largest operators. Its content marketplace hosts more than 6,700 titles and handles over five billion game rounds each month. 

Currently specific European territories, including those regulated by the MGA as well as Italy, Portugal, the Balkans and the Baltic countries, are on its radar. There is also particular interest in UK facing operations and those providers like TaDa Gaming who are licenced to operate in these markets.

Ray Lee, Director of Business Development, TaDa Gaming, said: ‘TaDa is highly focused on strategic growth in regulated markets with leading operators. Our commitment to the licencing and certification of our content, and especially our recent success with the UKGC, is paying dividends. We are delighted to partner with a global leader like Light & Wonder to deliver ground breaking gaming experiences.’

Steve Mayes Senior Director, Partners iGaming, Light & Wonder, commented: ‘Light & Wonder is a global leader in game experiences. Leveraging tier-one content from licenced and regulated providers is a critical part of our expansion strategy. Working with TaDa Gaming means we can bring its immersive portfolio to more operators across regulated markets and we are excited for what this means for our clients and players.’