TaDa Gaming – Moving Into a New Era of Gaming

Equipped with a UKGC licence to add to its long list of accreditations, TaDa is gearing up to enter the prestigious but high barrier British market. We talked to Bryam Jacquet, TaDa’s Head of Business Development, to find out how the innovative content provider has been creating awareness of its unique fish-shooting titles at multiple trade shows and what its glocalisation strategy means for operators and players in the UK.

Congratulations on attaining a UKGC licence. How significant is the award for the business?

Thank you! After a rigorous application process, we were delighted to receive the UKGC licence. It showcases us as a future-ready business prioritising good governance and long-term strategic and sustainable growth.

Our successful growth strategy is based on creating trust for visibly fair games and transparency in business. As the UKGC licence is an industry benchmark, our credibility with operators, aggregators and players has been boosted significantly.

Are there plans for TaDa to pursue additional licences in other regulated markets beyond the UK? Which regions are currently of strategic interest?

We expect the industry to become ever more regulated, especially Latin America, where we are currently expanding our presence in Argentina, Chile and Peru. Mexico is another developing market for us where have been building our brand for the last year. Recent success across U.S. states also encouraged us to apply for an AGCO licence to open up North American markets more fully.

Licence applications are good for focusing business plans and strategic development proposals so we will continue to apply for regulated – and regulating – market certification to ensure our growing portfolio is always ready to launch. However, our current focus is very much on the UK.

How does TaDa plan to distinguish its offerings in the UK's saturated iGaming market, especially with the introduction of fish-shooting games?

We are known for delivering experiential gaming, unique gamification and valuable brand differentiation which is already raising our profile with UK operators and players.

As part of our data driven glocalisation strategy we have tailored our offering to fit with UK specific time-on-device, spin speed and session length preferences. Further feedback from our aggregator partners enabled us to review win curve preferences (low vs high volatility) and bonus round engagement levels. Naturally, we are on top of regulatory compliance to fully align with UKGC mandates.

All our games already offer turbo play options and left-to-right navigation, which has been shown to boost retention for UK demographics, but we will continue to review RTP, bonus features and more idiomatic English language voiceovers. 

Our September launch of localised slots will include Fortune Coins, Devil Fire 2 and Clover Coins 4x4. Fortune Coins and the Irish led Clover Coins 4x4 are slightly retro, old school fruit machines with multiple interacting features such as Lock & Respin, cascading reels jackpots and free spins. 

Devil Fire 2 is a very humorous take on saving money in your piggy bank with the help of a cute baby Devil. Designed to deliver highly engaging fun, these slots have above average RTP and medium volatility alongside a great theme and visuals.

As the No. 1 provider for fish-shooting games we already have an advantage for visibility and brand; and, in view of UK players’ knowledge of arcade, bingo and video gaming, there is already strong recognition of this genre.

To enhance accessibility, we have ranked the titles in separate categories - Easy Classic; Explore Elite; and Expert Pro - to indicate the challenge levels in addition to the demos, tutorials, on screen tips and warnings. This creates a sense of recommendation and improves the gameplay experience by enabling players to approach each fish-shooting title with complete confidence and agency.

We have seen your on-stand fish-shooting games offering at multiple tradeshows this year: what makes your highlight titles Fortune Zombie and Ocean King Jackpot stand out in terms of gameplay and player engagement?

Fish-shooting games are dynamic and immersive, so enabling operators and delegates to actually play them is the most effective way to demonstrate their effect. 

Showing how we developed fish-shooting from the casino/arcade experience to online is also a great way to reinforce that TaDa is the home of next-generation iGaming content. So, featuring Fortune Zombie and Ocean King Jackpot provided an interactive experience which appeals to all our visitors.

With Fortune Zombie, we moved the action from underwater to recognisable U.S. specific locations and designed familiar looking Bosses to create resonance. As players reach each level, the action moves to a new scene with new Bosses. 

This increases anticipation and determination to overcome the challenges and gives player satisfaction in reaching these levels. Adding randomly triggered events such as the jackpots or free shooting through the Grenade Launcher also keeps excitement levels high and players on full alert with us seeing an average 3,000 rounds per session per player.

Ocean King Jackpot, whilst set underwater with realistically detailed fish, takes players to a fantasy world of a skeleton vampire who plays a mean guitar solo. 

There is powerful action from creatures such as feature bomb crabs, which can set off chain bomb explosions, creating multiple multiplier wins; and then the action can change dramatically when players trigger an in game Roulette bonus, requiring a very different mindset.

Special weapons such as the Phoenix or Dragon Power random flame bomb attack will cause a full screen explosion so the mix of fantastic and humorous gameplay plus big win potential is a key driver of longer rounds played per session with increased deposits per player.

Beyond iGB L!VE, which other major iGaming events does TaDa plan to participate in this calendar year?

We will be at Stand B610, SBC, Lisbon this September 16-18 and then Stand 4030, G2E, Las Vegas, 7-9 October and finally SiGMA Europe, 10-13 November.

As we have a number of significant new releases, especially with the Zombie Universe concept, these shows are a great opportunity for us to raise our profile and introduce more operators to our unique proposition. Meetings can always be pre-booked through emailing business@tadagaming.com.

Our Experience Zone will lead with Fortune Zombie 2 at G2E and we are looking forward to meeting a raft of new operators and providers to continue building our brand in this exciting industry.

For further information visit TaDa Gaming or email business@tadagaming.com to set a meeting at Stand B610, SBC Lisbon, Sep 16-18 and Stand 4030, G2E, Las Vegas, 7-9 October 2025.