¡Ándale! TaDa’s Expansion Plans for Latin America Gain Momentum

Brazil, the once ‘sleeping giant’ of iGaming is well and truly awake and the rest of Latin America is quickly catching up. According to VIXIO's Latin America Online Outlook April 2025, the total market is projected to reach US$6 billion by the end of this year, with compound annual growth rate (CAGR) of 18.4% to deliver $10 billion by 2028.

Having launched in Brazil in 2023, TaDa Gaming has made rapid strides to cement its position as a leading content provider through strategic partnerships with leading local and national operators, including Brazzino 777, EstrelaBet and 7K.This strategy, enhanced by certification for the newly regulated market and expert localisation across the portfolio, has driven unprecedented engagement and retention. 

From this position of strength, new partnerships in Argentina, Chile, Peru are now underway with Mexico already showing ROI. With each country having its own, unique regulations, economic factors, consumer behaviour and local idiosyncrasies, a long-term vision supported by a localised strategic plan and targeted content is essential. 

Hector Langa, Head of Business Development for the Latin American countries is confident that the innovative content provider is well placed to replicate it success in Brazil and deliver a successful expansion programme.

Strategic Positioning for a Rapidly Scaling Continent

Launching in Brazil was our first strategic step as it is LatAm’s largest market with the greatest potential. Even now, analysts, including Statista and H2 Gambling Capital are pegging Brazil to become the largest regulated iGaming market globally with turnover of BRL 50 billion (US$10 billion) annually.

As Brazil is also leading the way for regulation across the region, cutting our teeth here has given us a solid introduction to how further regulation – including more imminently in Brazil – will develop, enabling us to be one jump ahead.

Our diverse experience in Europe and the UK, where we are multi-licenced for individual jurisdictions, has given us an advantage in understanding how to work with very different operators, languages, regulations and player expectations all within the same landmass. 

From experience, we know success comes a little easier and a little faster when you research, understand and deliver expert localisation across every element of your strategy and product range.

Argentina, Chile, Peru and Mexico

Focusing on four high growth jurisdictions, we have already taken the first steps: with approximately 4.8 million players by 2026, over 90% of the population already online and an anticipated annual growth rate of 3.11%, resulting in a projected market volume of US$7.24bn by 2029, Argentina is an exciting opportunity for us.

Chile has the second-highest per capita GDP ($15,095) in LatAm and huge untapped potential through its high tech and solid economic foundations. Bill 035/2022 to legalise internet gaming has made Chile very attractive to external operators alongside its own home grown casinos and these factors dovetail with our strategic touchpoints.

Peru is another burgeoning market which introduced a licensing system in 2024. Research shows access to an expanding player base (currently 5 million) in a market valued at US$2.5 billion.

Finally, to Mexico, where we are already building our name: with US$10 billion turnover and a player base of around 80 million, the gaming sector is predicted to grow by 70% over the next few years.

Recent regulatory changes as overseen by Gaming and Lotteries Bureau (DGJS) alongside a governmental drive for digital inclusion and increased access to the internet are also making the Mexican market more attractive.

Overall, these combined factors add up for a business potential that fits with our global strategy for growth.

Shaping the Future Together - A Global Strategy for Local Success

Partnering with key local operators to deliver optimised gaming experiences through going granular on the detail, as well as with leading international casino brands for critical mass has seen TaDa grow from a start up to a leading provider in the global iGaming industry in under three years.

TaDa partnerships are two-way: gaining insights from operators who have access to real-time playing data and incorporating our deep research and feedback means not only are we driving trends but creating them. In return, our insights and research deliver expertly glocalised products and campaigns that mean success for our partners across all KPIs.

Glocalisation has enabled us to build a globally integrated business that understands local voices, adapts to regional markets and thrives on cultural diversity whilst maintaining our core quality and brand ethos. It’s how we stay resilient and work proactively to be ahead of the curve.

From lightweight deployment, faster loading times, screen orientation and adapting the user interface, to the actual game themes, grid layout, mechanics, features and bonuses, everything is initially based on shared data.

Shaping the future together to deliver resonant and tailored content to multiple audience segments means we maximise engagement and retention and turn casual players into loyal customers.

Delivering for Players Across LatAm

There is growing demand for games with local cultural themes and narratives, suggesting a desire for content that is representative of each country’s identity. Analysing player preferences and device usage/internet accessibility influences our product strategy as there is no ‘one size fits all’ approach at TaDa.

Across Latin America, many players enjoy vibrant visuals and ancient-civilization storylines. When we first designed Fortune Gems for example, the Garuda theme and oversized gemstones on a 3x3 grid provided an uncluttered design template but with rich colours and vivid animations to create resonance and recognition for players.

Uncomplicated reward mechanics gave minimal learning curves with potentially big payouts and immersive gaming. This combination made the Fortune Gems’ series our top played releases across Brazil for over 12 months – until we released Lucky Jaguar.

Shaping the Future Together

More granular data from our partners, deeper player feedback, better cultural insights, smarter tech integration and local marketing strategies all delivered in fluent and idiomatic Portuguese meant Lucky Jaguar felt Brazilian. 

And this quickly turned players into loyal fans and Lucky Jaguar into an overnight sensation, hitting 33%+ of Fortune Gems’ DAU figures within one month. Retention increased by 50%+; session length by nearly 30% and increased rounds played up 20%, with figures still rising.

Market specific insights and partner feedback are driving our success in Latin America as we deliver innovative and immersive content that feels made FOR the players. 

A new ‘Lucky’ series is ready for launch this summer, again designed for players in Latin America. Using animal symbols that are associated with good luck such as tigers; vivid colours; and easy to learn gameplay creates immediate visual connection, recognition and anticipation.

Commissioned research also showed a major trend towards multiplayer and social gaming experiences that build community is developing across Brazil. This was especially relevant for our fish-shooting titles like Jackpot Fishing, Mega Fishing and Bombing Fishing which are also seeing fast take up with experienced players as they move into a more sophisticated and challenging phase for gaming.

Under-promising and over-delivering on globally built content that speaks directly to the players is driving our success in LatAm. As we further extend our presence into Argentina, Chile, Peru and Mexico, using our experience, global core mechanics and local know-how, we will continue to deliver outstanding gaming to ever more players. 

In turn, our engaging products mean operators can see a clear connection between offering TaDa’s trustworthy, sustainable and immersive gaming to local audiences and increased customer satisfaction. As we said, partnering with us is a two-way street.

For further information, visit TaDa Gaming or email business@tadagaming.com to set a meeting at Stand B610, SBC Lisbon from Sep 16-18.