Going Meta: TaDa on Ultra Gamification for Fish-Shooting

TaDa has led the way in delivering fish-shooting games and holds the title as the No.1 provider. But every product, no matter how successful, needs to evolve: and this is why TaDa has added its unique gamification tools to these already highly engaging and immersive casino games. 

Sean Liu, Director of Product Development, TaDa Gaming, is leading the team behind this exciting development and we caught up with him to find out more.

Let’s start at the beginning. Tell us about TaDa’s gamification tools

We developed a range of tools for enhanced player experiences and better retention for operators. GiftCode is a one click instant reward that operators can tailor to suit their brand promotions. This sees 100% take up with every drop due to its simplicity of use and immediate impact.

WIN CARD is a more complex tool that aligns rewards with meaningful progress and is consistently growing in popularity as both players and operators appreciate its potential.

Players can use or store the bonuses. This creates either immediate gratification or long-term repeat plays, enhancing engagement and retention whilst also delivering player agency. We currently see a 35/40% uplift in DAUs with around 20% new player sign up when it is used in any game.

In addition, Leaderboards, Jackpots, Must Hit By, Tournament, VIP Loyalty and Free Spin integrations are all also part of the TaDa toolkit. These are designed to ramp up gaming experiences and enable operators to successfully deliver tailored promotions to specific player segments.

And for anyone who has not yet discovered fish-shooting, can you briefly explain the concept?

Fish-shooting is more like high quality video games than existing casino games. Instead of spinning reels, players shoot targets to score wins or trigger bonuses and the whole screen is the game real estate. 

Each shot fired places a bet and each target character has a unique value. This enables strategic decision-making on weapon choice and targets, further adding to the exciting gameplay. 

With solo and multiplayer capabilities, tutorials and demos, players enjoy a very different gaming experience to anything they have activated previously and operators are seeing the benefits.

Overall, our data show that fish-shooting games deliver an average 10%+ uplift in engagement for increased DAUs and 50% uplift in session length: that’s across every jurisdiction so the operators offering our games enjoy better metrics for every KPI. 

What makes TaDa fish-shooting games different?

We built our name as the No.1 provider through quality and innovation, especially in adding further in-game challenges. 

Whether triggering bonus slot machines, dice games or wheels of fortune to fully engage players through competitive up skilling, TaDa titles such as Mega Fishing, Bombing Fishing and Jackpot Fishing give immersive play, increased excitement and valuable rewards.

Fortune Zombie, which we designed specifically for the U.S. market, takes fish-shooting to a new dimension. Due to its instantly recognisable U.S. locations and characters, the impact on players in America has been exceptional with over 3,000 rounds played per session and rising. 

We have always incorporated ‘gamification’ throughout each release, starting with onboarding: the second a player opens the game, there are options for Room or Hall choice for high, medium or low volatility; weapon choice decision making; and which Bosses and characters to target.

In Fortune Zombie, we even gamified the tutorial with avatars. It’s this level of detail that makes our games stand out.

So, why do such exciting games need additional gamification?

Adding gamification brings unexpected rewards and challenges which most players positively respond to, especially if they require strategy to win but are easy to use or store. With GiftCode, the reward can be for free ammo which sees 100% take up and Next Day Retention Rates of 92%.

When we add social interactions through the multiplayer function with international tournaments and competitions, the engagement and retention figures are impressive with a current 25%+ uplift in bet value for example.

Delivering this additional motivation through unlocking extra rewards, building up weapon power and free ammo, or building a presence on a leaderboard creates a better gaming experience. 

Research shows that leaderboards spark competitive play and social comparison which enhance motivation—especially when players get near the top. 

However, to avoid demotivating new players, we pair leaderboards with our tutorials, demos and free to play options; while our new tier categorisation of Easy Classic, Explore Elite and Expert Pro ensures clear reference across the player spectrum and jurisdictions.

Does additional gamification work across every market?

We always go granular on the data for each market to deliver the right motivations for player segments as well as giving legally compliant winning experiences: so additional gamification is universally popular.

Within the Latin American market, multiplayer modes and social interaction is preferred. GiftCode rewards players during multiplayer gameplay, encouraging more participation and enhancing both the social and competitive elements of the game, which has also impacted the success of the leaderboards.

For European players, the emphasis is more on skill-based gameplay and visible fairness which is immediately apparent in our games and gamification. As operators can specify the reward content with GiftCode, this adds strategic depth to the games and brings significant marketing value, especially for promotions.

There is no extra effort required from operators as all engagement tool integrations are handled by the TaDa team, so it really couldn’t be easier.

At tradeshows, our Experience Zone showcases the fish-shooting games and the impact of additional gamification. We are highlighting U.S. market sequel release Fortune Zombie 2 at G2E in October, providing the perfect opportunity to find out more about collaborating with TaDa whilst enjoying an expertly gamified experience.

For further information, visit TaDa Gaming or email business@tadagaming.com to set a meeting at Stand B610, SBC Lisbon, Sep 16-18 and Stand 4030, G2E, Las Vegas, 7-9 October 2025.