Breaking into Established Markets – TaDa Launches its Slots in Sweden

Launching a new company and new products in emerging markets takes skill and discipline to achieve success: but entering an established and sophisticated iGaming market requires an entirely different approach. Announcing receipt of the Swedish Spelinspektionen licence in June 2024 was TaDa’s first step to approaching this exciting but very crowded market.

Subsequently, the innovative content provider has been working behind the scenes to gather deep data and market understanding to ensure that launch day would be a guaranteed success. Read on to find out more about TaDa’s long-term plans for building its brand in one of iGaming’s more iconic and demanding jurisdictions.

Is iGaming in Sweden a Saturated Market?

A long-term regulated market since 1 January 2019, Sweden is an innovative hub for the iGaming industry across all verticals, making it a key destination for ambitious content providers. 

But having played a very significant role in developing and popularising the industry, especially via software providers, regulations and mobile-optimised slot game design, is there any potential for new entrants?

Currently, CAGR is estimated about 3–6% meaning that by-2030, iGaming is expected to be worth around €2.0–2.3BN (SEK 22–25BN). This matches other European market estimates for steady but not explosive growth in the regulated sector and requires a specific type of content provider to be able to deliver differentiation and innovation in a very established and crowded market.

The Importance of Licencing and Certification

With clear licencing regimes and growing regulatory oversight designed to reduce legal ambiguity and deliver more stable potential revenue, regulated markets are tightening their controls against unlicenced operators. This also increases the value of being licenced and certified, something TaDa has focused on across the last two years.

Consequently, anticipating that regulation across Europe and indeed globally would only increase in both scope and demands, TaDa set its go to market strategy to secure licences for regulated markets across Europe first and subsequently begin its B2B development building.

In this way, TaDa integrations are always a compliant, fully tested and secure process for its clients and deliver the right products and services for players.

Ensuring technical readiness, expert localisation and certification for all games aimed at regulated markets enables TaDa quickly to deliver highly successful engagement and retention figures for casino operators, plus scale via aggregator integrations.

Announcing TaDa’s First Integration with Videoslots

TaDa successfully received its Spelinspektionen licence in a shorter than anticipated timeframe and, following deep data mining and review of its localisation strategy, was ready to go live in May 2025. The first integration is with Videoslots with distribution through Light & Wonder Inc.

Currently home to over 7,000 games, Videoslot’s clients will now have access to TaDa’s innovative portfolio including Fortune Coins; Jackpot Joker; Pirate Queen 2; and Devil Fire 2.

Part of the Hit the Cash™ concept, Fortune Coins is the first release in the series.

Hit the Cash™ is designed around three interconnecting mechanics of Multipliers, Lock & Respin and Jackpots. Played out on a 3x3 grid with 5 fixed paylines and 3,000x max win, Fortune Coins is a classic fruit slot with a twist. 

Enhanced with Fortune Coins and Fortune Coin Bonus symbols, the polished visuals and crisp graphics highlight the clean interface for players without making the slot appear basic.

The gameplay is built around proven mechanics and nostalgic fruit symbols but delivers a twist in the tale as collector coins can appear in both the base and bonus games, triggering jackpots and accumulating wins, plus a random bonus game can trigger any time.

Fortune Coin symbols only appear on the 1st and 3rd reel in all rounds.

The top of the screen will display the bonus, which is the player's bet amount x multiplier of x1, x2, x3, x5, x8, x10, and x12 the player bet.

The Fortune Coin Bonus symbol, appearing only on reel 2 is both a collector and a trigger for the bonus game. During the bonus round, multiple collector coins can be active at once, increasing the chance of accumulating higher payouts. 

Players can also win one of four dynamically fixed jackpots, with the top prize reaching up to 1,000x the stake.

Keeping players on high alert, in the main game, when any Fortune Coins appear they will fly to the pile of coins on the top of the screen and can randomly trigger the "Throw Fortune Coins" feature. 

When triggered, the pile of coins will throw at least 1 and up to 9 Fortune Coins on to the grid, maximising a bonus win potential and definitely helping players hit the cash.

Jackpot Joker 

When the saucy Joker tells you it’s showtime, you’d better believe her. This game may seem like a classic fruit inspired slot with a 3x3 grid and five fixed paylines. But when you see the numbers, it’s a whole new story.

Multipliers, a unique free respin bonus and four fixed multiplier jackpots drive the excitement for up to 15,000x.

Each spin, there's a chance to add a multiplier win of x1, x2, x3, x5, x10 and a very welcome x15 so the total win for that round = (total line wins or jackpot wins) x the multiplier x bet! 

Even better, the multiplier obtained can also be applied to the jackpot prize. Three jackpot symbols will trigger one of four jackpots: the prize is the player’s bet x the fixed multiplier for Minor (5x-10x); Major (15x-30x); Grand (50x-200x) and a whopping 1,000x for the Joker Jackpot.

Adding a twist to the excitement, if two Jackpot symbols land in a non-winning combination, the "Extra Buy" feature is triggered. After purchasing, the two reels will remain in place while the remaining reels spin once more. This feature can be repurchased until triggering the Jackpot Free Spin game.

This innovative interplay of mechanics and features for big win potential with nostalgia inducing symbols and graphics has seen Jackpot Joker take the top spot in multiple markets. 

Pirate Queen 2

Set sail for adventure and wealth with the dancing Pirate Queen who offers free spins, cascading reels and Bomb bonus multiplying multipliers that can be accumulated to give up to 5,000x max win.

A player favourite feature, cascading reels, appears in Pirate Queen 2 and can create multiple winning combinations with one spin when eight or more identical symbols land. After every spin, winning combinations are paid and all winning symbols disappear. Empty positions are replaced with new symbols until no more winning combinations appear.

Packed with winning chances in both the base game and free game, the black Bomb bonus symbols bring multipliers of 2x to 100x and wins resulting from eliminations are multiplied by the bonus multiplier! When multiple bonus symbols appear in the same game, the multiplier effect is added.

And, if that were not treasure enough, the fiery Super Bomb bonus will deliver multipliers from 200x or 500x to an incredible 1,000x that will be added to the win!

During each calculation of win points in the free game, the current prize multiplier will be retained and added to the win points multiplier effect for the next time players win with a Bomb bonus combination. No wonder the Pirate Queen is dancing!

Devil Fire 2

Smoking hot gameplay and fiery wins have made this a player favourite through 3-row, 5-reels and 40 paylines, generous free spins, multiple bonus win potential and four fixed jackpots alongside stunning animations and a heavy metal inspired soundtrack for 15,000x max win.

The Devil Wild will only appear on the central position of the three rows, five reels grid. Once free spins begin, the Devil Wild locks into position, increasing payout potential and boosting your chance of triggering one of the Mini, Minor, Mega or Grand jackpots.

Bonus symbols are padlocked and will only unlock with the appearance of the little Devil Wild who will collect all the values, add them together and apply them to your win.

He’s a very generous little Devil Wild as he can also trigger the Free Game. Throwing gold coins to the flying Piggy Banks either side of the grids, six free spins could be randomly triggered when the piggy bank swells and bursts.

Mixing quirky humour and dynamic gameplay, Devil Fire 2 is beloved by operators as well as players as its simple rules and quickfire rounds keep players engaged and ready to come back for more.

What Players in Sweden Can Expect from TaDa Gaming

With a portfolio of 200+ RNG titles to choose from and constantly growing, players in Sweden can anticipate an avalanche of diverse gaming experiences still to come.

Initially, TaDa and its partners will focus on delivering slots but according to industry surveys, gaming in Sweden is currently seeing a rise in social multiplayer formats, with 65% of Swedish gamers playing cooperatively. 

Additionally, Sweden’s gaming market saw 58% of Swedish Gen Z accessing hybrid arcade and VR formats. These older digital natives are the strongest demographic making the crossover from digital to iGaming and TaDa’s fish-shooting releases have become a natural destination.

Offering releases including Bombing Fishing, Mega Fishing, Ocean King Jackpot and latest title, Fortune Zombie Lightning, players across Sweden will certainly enjoy every TaDa experience that is coming their way.

For further information on TaDa releases, contact marketing@tadagaming.com