TaDa Enjoys Another Successful SBC Lisbon

Following its participation in the SBC Lisbon Summit this 16-18 September, TaDa was delighted to find its stand B610 to be one of the more visited destinations at the show.

With over 30,000 delegates and 700 exhibitors in Lisbon for the two day event, competition was fierce for attention. But TaDa’s superb Experience Zone, which showcased the innovative provider’s unique fish-shooting games, was a worthy destination.

Guaranteed to Drive Engagement and Retention

Demonstrating the TriLuck™ slots 3 Coin Treasure and 3 Charge Buffalo, alongside new releases Joker Coins and Fortune Coins, which are part of the Hit the Cash™ series, operators and affiliates quickly saw the impact these exciting releases have in terms of player appeal to deliver on every Casino Manager’s wish list.

However, as always, the big draw was the fish-shooting demos and competitions. Thanks to TaDa’s sustained campaigns, perception and awareness of these industry-changing games have grown significantly.

The Fish-Shooting Phenomenon

Highlight releases Fortune Zombie and Ocean King Jackpot are very different games. Set in individual environments, with Fortune Zombie based around recognisable American landmarks, Ocean King Jackpot by contrast presents an underwater, fantasy adventure with a rock ‘n’ roll skeleton vampire and a cannon giving spectacular firepower. What they share however is delivering differentiation for operators in a crowded market.

Unlike slots, these cinematic, video quality shooting games bring challenges and upskilling for players. They are particularly appealing to younger demographics and those making the change from video games to iGaming. 

With multiple studios and clients expressing strong interest, feedback indicates that many see this novel genre having huge potential in Europe and for the future of iGaming, making it one of TaDa Gaming’s core strength offerings.

Licenced and Regulated for Safer Gaming

A key takeaway from this year’s show was a greater emphasis on regulated markets. For several years, TaDa has been actively moving in this direction, expanding into regulated European countries. 

Its multiple licences, including MGA; Swedish Spelinspektionen; Romanian ONJN; and Hellenic Gaming Authority eased the way, whilst also enabling TaDa to make progress in emerging markets such as Africa.

Enhanced with its recently acquired UKGC licence and with its games currently certified for entry to the regulated Portuguese market, TaDa had plenty of news to share with multiple tier one operators who demand this level of transparency in business and rigour in standards.

Hector Langa, Business Development Manager, TaDaGaming, said: ‘Our recent attendance at SBC Lisbon marks TaDa’s third appearance. Compared to the past two years, we’ve seen another clear increase in brand awareness and industry buzz around TaDa and we are confident that this has been one of our most successful exhibitions to date.

Looking ahead, we aim to deepen our presence in key markets, deliver stronger localisation strategies and build wider partnerships to further grow brand visibility.’

To find out more about what TaDa’s unique fish-shooting games, trademarked slots, engagement tools and industry knowledge can do for your business, visit TaDa Gaming or email arthur@tadagaming.com to set a meeting at Stand 4030, G2E, Las Vegas, 7-9 October 2025.