TaDa to Celebrate Year of Successful European Growth at SiGMA Rome

With a raft of new licences and certifications, successful entry to North America, and multiple new client signings, TaDa has had a monumental 2025, exhibiting at over 15 global trade shows and attending nearly 20. With Europe still a key market for the innovative provider, we caught up with Aisha Kuo, Head of Account Management – European Markets, TaDa Gaming, to find out how they are planning on wrapping up the year at SiGMA Rome.

What can visitors to Stand 4062, SiGMA Central Europe expect from TaDa this November?

As this is the final show for 2025, we are planning to round off a successful year in style. Our on stand Experience Zone will host our superb fish-shooting title Ocean King Jackpot and new shooting release Fortune Zombie 2.

Enabling clients and potential clients to actually play the immersive shooting games themselves is a highly successful strategy for showcasing why players are so impressed by this new genre.

In addition, our recent releases Joker Coins and Fortune Coins 2 will be the headline slots. Part of the Hit the Cash™ series, they have delivered impressive engagement across Europe since launch: with Joker Coins seeing above average deposits and new player sign up exceeding 300% within the first three months; while Fortune Coins 2 saw DAUs rise by a staggering 450% in the same timeframe.

We also have our new Roadmap to discuss, our new AGCO licence for Ontario since 7th October and we are delighted to share that we have been nominated for SiGMA Best Game Studio, so visitors to stand 4062 are guaranteed a great experience.

How have your fish-shooting games been received by players in Europe?

Very positively, especially in Italy where players have continued to deliver strong engagement, retention and revenue uplifts. Specifically, Jackpot Fishing, Mega Fishing and Fortune King Jackpot show an average 10%+ uplifts in engagement and DAUs and 50% in session length - and that’s across every jurisdiction.

Adding our gamification tool GiftCode has also impacted conversion and retention of players, while offering a progression system with our tutorials, demos, tips, on-screen guidance and tiered difficulty categorisation for Easy Classic, Explore Elite and Expert Pro has simplified onboarding

We also build in options for players to tailor the gameplay to their preferences through Hall/Room choice at the beginning of the game and this personalisation has been very popular across all jurisdictions, second only to the multiplayer functionality.

We’re still building both the TaDa brand and knowledge about fish-shooting games in Europe and we are confident that 2026 will see even stronger growth.

What other games are creating traction with players for you? 

As a learning organisation, we invest in data and research across all our titles. This supports our glocalisation strategy for global core mechanics/local content to ensure our releases have an immediate and positive impact on engagement and retention figures.

And with over 200 titles in our portfolio and an impressive tool kit of player engagement tools, we are seeing a very positive reaction to all our certified games. In particular, our Joker themed slots have resonated with a wide audience across Europe. 

Jackpot Joker FEVER – as its name suggests - pushes boundaries by taking an iconic format of classic fruit, triple 7s, the Bar and Bell symbols and a beautiful Joker while innovating in bet-structure, feature layering and multiplicative payoff without over-engineering the gameplay. Within three months of launch, we were seeing a 76% uplift in DAUs and 70% increase in new player sign up.

The TriLuck™ ‘triple pots’ mechanism slots are also delivering impressive numbers, especially in Portugal. Our crash themed games are securing a strong following and reinforcing our name for originality as we continue to grow our presence across Europe.

What are your growth plans for 2026?

New market entry and consolidation in existing jurisdictions is a good summary. We are looking to build our brand and presence across multiple regulated markets.

We are consolidating our position in Latin America and actively growing our presence in North America, but the focus for SiGMA Rome is very much on Europe and the impact our unique and original content has on casino business success.

Across Europe, we are multi-licenced including through the newly acquired Ontario AGCO; UKGC; Malta Gaming Authority, Hellenic Gaming Authority, Swedish Spelinspektionen and Romanian ONJN, which means our products are expertly localised, legally compliant, visibly safe and fair. 

This gives us great credibility with operators in regulated markets and so we are actively pursuing new opportunities. Our pan-European distribution agreement with Light & Wonder Inc. has extended our footprint most recently in Belgium with Starcasino, while our ongoing certification for Portugal is opening new opportunities.

We recently launched our brand in Sweden and are looking forward to the new challenge of entering such an established market. As we have also just signed our first partnership in the UK, we feel that we are beginning a new stage of growth and development for TaDa, so exciting times ahead. 

For further information visit TaDa Gaming or email business@tadagaming.com to set a meeting for Stand 4062, SiGMA Central Europe, Fiera, Rome, 4th – 6th November.