TaDa Gaming Signs Collaboration in South Africa with Hollywoodbets

Award-winning provider launches in key new market with SA’s No. 1 operator

Confirming its commitment to growth across the African continent, TaDa has signed its collaboration with industry giant, Hollywoodbets, for the established South African iGaming market.

As the SA market leader, Hollywoodbets is renowned for its broad brush, multi-platform offering including sportsbook and online casino to deliver impressive and innovative content and services to its player base.

TaDa is an internationally multi-licenced business, boasting accreditation from prestigious and demanding authorities including the UKGC and Ontario’s AGCO. This has given the provider a deep knowledge of global regulations for both established and regulating markets and enabled a future-proofing approach to its content.

In addition to developing this know-how into a core competence, TaDa honed its glocalisation strategy for global core mechanics/local content in Africa and is already operating in over 15 countries including Nigeria, Kenya, Ghana, Uganda and Tanzania. 

This local knowledge makes TaDa a valuable partner and has culminated in successful negotiations with Hollywoodbets, giving TaDa its first collaboration in SA. 

Winner of the SiGMA Africa Slot Newcomer of the Year, 2025, TaDa’s expertly localised games are tailored for the SA market and Hollywoodbets’ customers will have immediate access to releases from the Fortune Gems series to Crazy 777, Coin Tree, 40 Sparkling Crown, Devil Fire 2 and Rapid Gems 777. Distribution is through Light & Wonder Inc,.

Founded 2000, Hollywoodbets is a Tier1 operator and recognised as the market leader in SA. Licenced and regulated by the KwaZulu-Natal, Gauteng, Western Cape, Eastern Cape, Limpopo, Mpumalanga and Free State licencing authorities, the company boasts 87 branches alongside a mobile app and a significant online presence including in Mozambique and the UK.

In addition to its multi-vertical offering across sportsbook, slots, live dealer games, game shows, scratch cards, crash/aviator style games and numbers betting, the company promotes safe gaming experiences.

Hollywoodbets has also invested heavily in sports and local communities. Including sports sponsorships, the company’s foundation focuses on welfare, education, sports development and support for small businesses across South Africa whilst maintaining its premier position as a proudly South African sports and entertainment operator.

Ray Lee, Director of Business Development, TaDa Gaming, said: ‘While South Africa is an established market, it still offers unique opportunities. Partnering with its leading operator opens new avenues for us. Hollywoodbets’ deep knowledge and heritage in SA will enhance our localisation skills and growth ambitions. We are looking forward to working together.’

Wayde Dorkin, Head of Product, Hollywoodbets, followed: ‘Our clients expect premium gaming experiences that push boundaries and deliver new ways to play. With TaDa Gaming’s unique approach across verticals and its award-winning content, we are bringing an exciting new offering that speaks directly to our players.’