TaDa’s First IGE Rome Pays Dividends for Italian Growth Plans

TaDa Gaming is no stranger to Italy. With a reputation for expertly localised and innovative content, the provider has secured a growing fan base of players and collaborations and partnerships with industry leaders including Admiral Bet, Octavian Labs, Light & Wonder Inc., Eurobet, StarCasinò and Sisal. 

TaDa is a well-known exhibitor at leading industry tradeshows and summits. Billed as the hub for discussion and strategic vision for the iGaming ecosystem in Italy, the opportunity to attend IGE’s third event this April was not to be missed and TaDa fielded a senior team over the two day summit. 

Nina Cheng, Business Development Manager – Europe, TaDa Gaming, shared highlights and insights from the ambitious content provider’s successful show.

What was the main purpose of TaDa’s attendance at IGE Rome?

I’d sum up our main ambition at IGE as making waves in Italy! We’re looking to create a stronger impression with all major stakeholders and further raise our profile as a provider who is leading change and shaping the iGaming industry in Italy.

From our immersive slot series, trademarked features, unique fish-shooting titles and award-winning gamification tools, we have a lot to share. 

However, as a newer provider, visibility is everything if we are to fulfil our ambitions for growth. Across all media, consistently showing up is the best way to build trust and brand recognition in this competitive market. 

Meeting our peers, colleagues, clients and potential clients to share insights and gain both industry and market know-how is critical and IGE was a great opportunity for this.

IGE, while in its third year, is still a relatively young show. What in your experience makes it successful for delegates and exhibitors?

From the beginning, IGE has positioned itself as the national “hub” for Italy’s gaming ecosystem rather than competing head to head with the global tradeshows. 

This has created organic growth based on reputation which is a great way to draw in quality delegates and exhibitors; so acting as a bridge for all stakeholders in Italian iGaming is a big pull for international as well as local companies. 

This also means that strategic dialogue is guaranteed through the mix of regulators like ADM, major operators and content/tech providers as well as media companies, affiliates and influencers attending. So, it’s a real convention for Italy and not just a product showcase.

In terms of making connections, what is important for all trade shows to deliver and did IGE meet expectations?

Quality. The importance of curating the audience mix cannot be overstated. You need a blend of high quality and relevant attendees who are looking to do business in a professional environment.

In terms of organisation, networking sessions are hugely useful alongside intelligent design for stand layouts that make interaction and drop in conversation welcoming. 

Efficient tech such as apps and QR codes for easy follow ups or digital signage for in show updates are also good for improving networking opportunities.

Again, shared insights from all stakeholders to build know-how are key for moving forward and reinforcing iGaming as a long-term and professional industry. IGE 2026 gave us fantastic opportunities to connect with the heart of the local industry from regulatory bodies and compliance specialists to major operators.

What were you showcasing at IGE and how was it received?

We showcased our certified games, new for Italy slots,3 Witch's Lamp, Coin of Lighting and Fruit Cha Cha Cha , plus our gamification tools at IGE. 

Deep research and data mining on player behaviour in Italy gives us the knowledge on which slots to prioritise. We have new games launching Q2 and Q3, which will take TaDa’s portfolio to over 60 certified titles.

Our ‘glocalisation strategy’ uses global core mechanics/local content to ensure rapid engagement and retention within the target markets. The previous success of TriLuck™ slot 3 Coin Treasures 2 and Jackpot Joker has helped operators recognise the positive impact of this expertise, plus our regulatory adherence and deep understanding of player behaviour. 

Our gamification tools include GiftCode, WIN CARD and new additions, Hot Hand and Highlights. GiftCode is our award-winning one click reward for free spins or free ammo and sees 100% take up with every drop. 

Hot Hand leverages GiftCode’s instant reward capability with boosted engagement. It intensifies the winning experiences as every win becomes more valuable through boosting upcoming spins into bigger, more rewarding moments.

WIN CARD gives both storable rewards and instant usage for maximum player engagement and retention through progression and earned advancement and is currently nominated for the SBC Europe Game Feature of the Year 2026 award.

Highlights enables players to store, rewatch and share their most important experiences on social media, creating authentic user-generated content.

As our games are precisely targeted to specific markets through expert localisation, we enjoyed a positive two days of meetings with both our existing clients and a cross-section of Italian iGaming leaders, opening new opportunities and channels for us.

You are an international business, operating in multiple, regulated markets. What is unique about working in Italy?

Italy is definitely a unique environment as business requires more inter-personal skills. Trust and relationship building is critical, so face-to-face meetings and good lunches are usually more effective than just online presentations.

This relationship building culture aligns with our mission to deliver flawless collaborations which prioritise our partners and ensure shared goals are achieved through complementary capabilities and measurable KPIs.

Italy rewards companies that combine strict compliance with human relationships and local adaptation and we’re thrilled to be part of this community!

For more information, visit TaDa Gaming or email marketing@tadagaming.com