Designed to Succeed – How TaDa Keeps its No.1 Title for Fish-Shooting Games

Since launching its unique fish-shooting titles, TaDa Gaming has secured a younger fanbase, attracted new global demographics and connected with experienced slot players in search of more challenging gameplay. Naturally, this has made the innovative content provider highly attractive to casino operators looking for differentiation in a competitive market. Recently, TaDa sat down with G3 to share insights and strategic direction for how it intends to keep its title for long-term success in fish-shooting.

The Design Philosophy

With fish-shooting games tapping into at least three of our senses, design is clearly a critical element for successful gaming content, directly influencing user engagement, retention and profitability. 

For TaDa, design leads the direction of each title released and is based on the philosophy of speaking to players through the language of gameplay. It has driven every element of fish-shooting from names and themes to feature-driven narratives. Each colour, shape and sound is designed to align with players’ psychological expectations and deliver immersive experiences.

To enhance clarity for players, the games have also been ranked in separate categories - Easy Classic; Explore Elite; and Expert Pro - to indicate the challenge levels in addition to the demos, tutorials, on screen tips and warnings. Together, this improves the gameplay experience and enables players to approach each fish-shooting title with complete confidence and agency.

Furthermore, as part of the learning curve and intrinsic within each game are subtle design cues - such as weapon choice or power up levels - which also guide players as to the skill or challenge levels.

In the Easy Classic range, Ocean Hunter uses a net to catch the targets rather than a cannon and is aimed at players new to the genre. Fortune Zombie, part of the Explore Elite titles, offers grenade launchers to acknowledge that demolishing Zombie targets requires more fire power; and, as the name indicates, Expert Pro is aimed at the more experienced players.

Expert Pro’s top performing title is Mega Fishing. It delivers a wide range of fish species, high-speed bullet speed, frequent appearance of Bosses and a comprehensive weapon range including a torpedo, a railgun and a free thunderbolt. These options all require swift, in-game strategic decision making and add to the challenging play, giving a fast action, high impact experience.

In order to deliver this experiential gaming, TaDa mixes creativity and data to deliver modular backends with culturally aligned themes and features. This doesn’t just engage but makes players feel that the games are made for them. 

However, the success of each release is also dependent on how the technology drives the gameplay. From bullet speed and stability to synchronised firing and betting, intelligent technology design is critical.

How the Tech Drives the Game Design

With an average game development time of up to 10 months and a team of 30 cross-discipline professionals behind each fish-shooting release, the technical design creates a framework and enables feature innovations to deliver an exciting, narrative-driven shooting game.

TaDa’s development team also constructs game logic, server architecture and real-time multiplayer synchronisation mechanisms to ensure stable cross-platform operation and low-latency performance.

Simulation tools are used for high-frequency testing to verify RTP, drop distribution and overall pacing curve, adjusting balance and risk-reward design before game optimisation is performed through closed testing and internal feedback. This ensures that the final product meets expected quality standards in visuals, performance and gameplay rhythm.

Real-time dynamic scripting is a TaDa speciality. This mechanism automatically triggers auto fish-replenishment meaning there is never an empty screen in front of players. Enhanced visual representation, realistic movement and collision effects also add to the gameplay and improve the overall experience.

According to the team, the biggest challenge was cross-platform compatibility and server synchronisation performance. Fish-shooting bullet speed is extremely fast which constantly pushes the limits of server performance - not only in visual rendering but also in betting data logging. TaDa optimised both hardware and software infrastructure to handle high bullet volumes per unit time without performance degradation.

It is these strategic, tech driven choices impacting creative performance in each process which determine TaDa’s brand-level differentiated positioning, ensuring it maintains its No.1 position with operators and players.

Designed for Players 

Good game design taps into player psychology and TaDa fish-shooting games are renowned for this. From character modelling for some of the best Boss design in iGaming, striking scene construction and special effect animations, the TaDa design team simultaneously handles sound effects and music design to enhance immersive experiences and emotional guidance.

Whether seeing Dracula balanced on his coffin and raising a glass of red wine as he floats by, bejewelled Starfish triggering whirlpools or Giant Crocodile Bosses sliding on to the screen, players enter a fantasy world of colourful chances, explosions and strategic shooting for significant wins. 

Based on observation and feedback, players have reported the most satisfaction with the full-screen wipeout following a chain of critical hits and a sense of personal achievement from defeating a Boss.

To further amplify these moments for extended player enjoyment, TaDa incorporates visual enhancement and special effects, slow-motion cameras, powerful sounds and vocals, along with surprise bonuses including combined rewards. Creating this anticipation both visually and audibly is enhanced by reward timing, progress meters, on screen cues and vocal encouragement, including from the characters. 

These immersive experiences highlight the team’s creativity and imagination. Unsurprisingly, engagement and retention rates are off the scale, attracting new demographics and especially younger players transferring from video to iGaming, making TaDa a valuable partner.

Delivering for Operators

In addition to instant differentiation, TaDa fish-shooting games hit all the KPIs for new player sign up, increased rounds played, higher value deposits and increased daily active user(DAU) numbers.

With more players globally looking for skill influenced and more challenging play, fish-shooting games are also proven to attract existing slot players but without creating spend migration as TaDa research shows fish-shooting games are played in addition to slots.

TaDa also offers modular content, such as co-branded leaderboards, which enables operators to leverage their own brands for customised campaigns. This increases retention and facilitates player access to novel experiences whilst maintaining operator familiarity.

TaDa’s marketing also delivers more slot-style promotional strategies for the fish-shooting games. This helps operators understand the game mechanics quickly and creates powerful marketing promotions. Plus, with TaDa’s impressive engagement tools WIN CARD and GiftCode both applicable to fish-shooting, another layer of gamification can be seamlessly applied.

Fish-shooting games are not add-ons or alternatives to slots but a vertical in themselves. For those operators looking to build regionally differentiated portfolios, this is a plug-and-play retention driver, proven to attract new demographics to iGaming and turn them into loyal customers. And it all starts with good design from the No.1 provider.

For further information visit TaDa Gaming or email business@tadagaming.com to set a meeting at Stand B610, SBC Lisbon, Sep 16-18.