TaDa Shoot & Win: How Simplicity and Dynamism Drive Product Adoption

It may be a cliché to say that iGaming is a saturated market but the figures seem to prove it. Data from eGaming Monitor, which tracks approximately 70,000 games from 1,700 suppliers across 3,500 operators, showed the average number of game launches reached an astonishing 1,400 per month in the third quarter of 2024 – which meant around 15 new games were released daily.

Gaining any credible market share against such figures is highly challenging and yet operators and providers alike need to deliver differentiation to attract new players and retain their existing ones.

For TaDa, the answer was not “more of the same” but somehow combining two polar opposites of “completely different but instantly recognisable”. The result is “Shoot & Win”.

This simple but highly effective strategy sees tiered design and unique mechanics with recognisable gaming models drive new product adoption across demographics, jurisdictions and player experience levels.

Shoot & Win, Let the Fun Begin

With shooting games seeing average engagement rates of 35%+; DAU (Daily Active Users) reaching 18%+ with average session times in excess of 20 minutes and 30 day retention rates at 20%, TaDa is clearly being seen and heard in this crowded market. 

“Shoot & Win’” is more than a tagline; it’s the driving philosophy. Simplifying access to the player experience, it distils the concept into an easy to grasp format, regardless of theme. This enables instant understanding, allows quick onboarding and removes barriers to play.

All the games are easy to grasp for immediate response and continuous interaction. The design and animations deliver a wow factor immediately the game opens; plus orchestral sound effects enhance the experience, create anticipation and amplify hit satisfaction giving players a full 360 experience.

Easy controls across the UI such as tap-to-shoot or swipe mechanics are intuitive, even for non-gamers. TaDa always includes demo play and tutorial options with every game. However, these too are gamified to make them part of the immersive experience rather than feeling like a lesson.

Players quickly understand the principle (shoot fish or creatures and earn coins or wins) within seconds of starting. This makes the games highly attractive to casual players looking for low commitment and short burst exposure; as well as creating long-term engagement through repeat plays and longer sessions as players become more committed and skilful. 

As AI technology further permeates iGaming, these elements are also evolving towards improved personalisation, more simplicity and dynamism in play, meaning TaDa shooting games will always only get better.

Not an Alternative to Slots, But a New Genre

TaDa’s research revealed that the new players accessing iGaming wanted simplicity and dynamism with high interactivity and instant results. Established players, especially slot fans, were looking for more challenge and skill based opportunities. 

Shooting games embody these attributes and are shown to significantly enhance immersion and player participation for those operators who integrate them into their RNG casino offering.

Offering a more tailored approach to gaming, shooting games provide options from single or multiplayer to setting the betting range and challenge levels, based on which ‘Room’ or ‘Hall’ players choose to access at the beginning of the games. 

To facilitate player choice further, a categorisation system has been designed. Aimed at the new to shooting games, Easy Classic showcases beginner friendly titles like Ocean Hunter, Crazy Hunter and Happy Fishing with simple mechanics and stable rewards, making these games perfect for novice or casual players.

Once players have familiarised themselves with the gameplay and begun to consider more strategic and skill-influenced gaming options, the Explore Elite games, including Fortune Zombie, Jackpot Fishing and Bombing Fishing, give balanced risk and excitement for a more challenging experience.

Finally, Expert Pro games Mega Fishing, Ocean King Jackpot or Fortune King Jackpot with their high volatility and high reward mechanics are crafted for expert players seeking higher risk challenges and more demanding gameplay. 

Creating this classification system has enabled operators and aggregators to deliver more accurately customised experiences for their audiences, improving all KPIs and cementing relationships.

Specifically within the U.S. markets, this segmentation strategy has produced positive results for operators who have reported increased session times, retention rates and repeat plays. Players stay longer because their experience constantly changes without adding overwhelming complexity.

Dynamism and Simplicity in Action

Operators can see not just fast onboarding, low friction and high conversion from accessing the demo/tutorial to fully engaged play but easier campaign deployment for faster results. Leveraging promotional success with multiple demographics is made easier as players recognise the casino game framework and betting method.

Furthermore, operators can cross-fertilise their campaigns with their experience in slot promos as shooting games also incorporate features and mechanics such as jackpots, multipliers and bonus rounds.

From branded leaderboards, localised overlays and customised promotion hooks to social media and influencer or affiliate campaigns, and especially through live streaming, TaDa has created a gateway to shooting games. 

This has helped players understand the new genre, access the games and engage with them, and enabled operators to turn or reactivate those players into loyal customers.

The Next Step

“Shoot & Win” is the keystone for TaDa games, driving engagement, creating long term retention and enhancing player lifetime value. Simple rules and dynamic play deliver captivating experiences. These traits not only encourage initial product adoption but also build the foundation for retention, making the games a compelling new genre in the industry.

Regular attendance at global exhibitions and trade shows has not only promoted the concept of TaDa’s shooting releases but also provided the opportunity to demonstrate their impact. 

Designing games that perform on screen even better than they perform in lobbies has brought new audiences from different demographics, locations and often those with little previous experience of iGaming.

TaDa is delivering a new genre of casino games that can create these connections with players - and without causing spend migration from other games - to build loyal, engaged and committed client bases for its partners. 

With scalability built in and a new collection of titles in production, more players are discovering and demanding the excitement and energy of TaDa’s shooting games. If you are looking for differentiation to stand out to future clients, it’s time to Shoot & Win with TaDa.

For further information, visit TaDa Gaming or email business@tadagaming.com to set a meeting at Stand B610, SBC Lisbon from Sep 16-18.