TaDa Gaming’s Playbook for Growth at SBC Americas

TaDa Gaming is a familiar and welcome sight at global iGaming exhibitions. With its unique fish-shooting games, 240+ game portfolio and award-winning gamification tools, visitors and delegates know they are in for an entertaining learning curve.

Stand 530, SBC Americas, Fort Lauderdale, Florida, this 9-11 June will be no exception. Leading with a mix of expertly localised shooting games for the U.S. market and celebrity streamer co-branded slots for Latin America, TaDa is keeping everything “One Beat Ahead”. Charcy Liu, Director of Marketing, TaDa Gaming, took time out from her schedule to give us some details on what this means for delegates to the show.

How important is the SBC Americas summit and what are you showcasing with “One Beat Ahead”?

Attending SBC Americas is an important event for TaDa Gaming. It is one of the few summits that combines the U.S., Latin America and Canada with access to multi-market operators and decision-makers in one place.

“One Beat Ahead” is aimed at showing how TaDa understands player demands in order to build the right products faster and actively deliver regional-centric localisation for enhanced engagement and retention figures. 

We are highlighting our expert localisation - or glocalisation for global core mechanics/local content - with new releases including Devil's Treasures Twins and Coin Nonet and delivering an immersive on-stand shooting experience with Fortune Zombie 2 and Lucky Shooter 2.

So visitors to Stand 530 will not only get to experience TaDa’s products and see them in action but also to understand how we approach our business relationships.

What does TaDa bring to business relationships that’s currently making you in demand?

The combination of our localised content, fast market adaptation, strong retention mechanics and regulatory readiness/know-how is making our offering very appealing to operators in regulated and regulating markets across the Americas; while affiliates appreciate our high-conversion casino content and reliable tracking/support.

TaDa is a data driven business. Our launches, campaigns and collaborations are successful because we do the deep research first. Competition is fierce so we’ve actively built our position as “growth partners” rather than as another slot supplier.

With our award-winning gamification tools, shooting and Crash games we deliver differentiation. We’ve built quick onboarding through aggregation platforms and API integrations to make it easier for operators to add content rapidly across multiple jurisdictions.

Importantly, we have always been proactive for licences, certifications and compliance in newly regulated markets, especially Brazil. Operators value providers like TaDa that can enter markets without long approval delays and that bring a degree of expertise and experience to future-proof their offering.

What is your strategy for the North American market ?

We are committed to building our name and brand for immersive gaming in North America. Since entering the U.S.A. in 2025, we have already launched over 100 slots and 20 shooting games while our dedicated U.S. team has been proactive in securing partnerships with leading operators, opening up Michigan and Pennsylvania.

Not only do we understand and deliver the localisation that makes titles like Fortune Zombie 1 and Fortune Zombie 2 so successful, but we possess the technical expertise to provide customised development for partners. This ensures that content precisely aligns with local player preferences while supporting the specific needs of operators.

Is this a different approach to your success across Latin America?

Yes. Latin America is still delivering very fast-growth expansion with an emphasis on expert localisation while North America requires regulation-first, partnership-led scaling.

Across Latin America, we enjoy a first mover advantage through entering emerging markets early and adapting our content to reflect local player preferences. In Brazil, for example, this allowed us to build visibility while simultaneously preparing for the January 1 regulatory changes under Law 14,730, again giving us an early advantage.

North America is a highly established gaming environment with significant legal restrictions, individual state laws and dominated by a relatively small number of very large companies; so our key selling points are compliance, gamification and American-centric content for regulated casinos.

What’s coming next for the Americas from TaDa Gaming?

For North America, we have set a target of 10% monthly GGR growth through the development and release of more shooting games specifically tailored for U.S. players.

The recent acquisition of the Canadian AGCO licence has opened this market to us and we are currently refining our strategy and approach, so a lot of announcements and news to come shortly.

For Latin America: in Brazil, our innovative collaborations with streamers and influencers has seen us successfully release Fortune Yuri 500 in conjunction with leading streamer Yuri Brida. We have also secured new collaborations and have two, new, celebrity co-branded games in production.

We are benefiting from positive viral marketing in Mexico and have signed new partnerships, most recently with the Betmaster casino brand. Our slots, especially the Fortune Gems and Lucky series, are well received so across a 10 week period we saw an increase of 25/35% in DAUs and a 30/35% monthly uplift in deposits, giving us a strong growth trajectory for a relatively new supplier.

Argentina and Chile are key new markets for us: and in Peru we have expanded our partnerships there. We will be exhibiting at the Peru Gaming Show 2026 (PGS Lima, Stand 52) this 17-18 June, confirming our commitment to this market.

As always, there is a lot of news, product development and market growth happening, so we welcome everyone to drop by Stand 530 at SBC Americas and find out what we can offer as well as to enjoy our fantastic games and competitions.

Please email business@tadagaming.com to set a meeting for:

Stand 530, SBC Americas, Broward County Convention Centre, Fort Lauderdale, Florida, 9-11 June 2026

and 

Stand 52, PGS Lima, Jockey Exhibition Center, Lima, Perú, 17-18 June 2026.