Market Spotlight – Why TaDa’s Fortune Zombie Lightning Succeeds in Brazil

From “sleeping giant” to one of the world's most dynamic iGaming markets, Brazil is becoming increasingly competitive and ever more regulated. With casino operators looking to encourage players to explore more content within a single gaming ecosystem, fish-shooting games are proving to be a winner.

Multi licenced and certified TaDa Gaming is the No.1 provider for fish-shooting titles. We spoke to Steven Chan, Account Manager – Brazil, TaDa Gaming, to discover how latest release, Fortune Zombie Lightning, has been received by players and what this means for operators. 

Brazil's Changing Player Landscape

Brazil has always been a social gaming environment. Mobile-first behaviour, competitive entertainment and interactive digital experiences have shaped player expectations for several years, while recent regulatory changes have set the parameters for safe and responsible gaming.

Many younger Brazilians grew up with multiplayer mobile games so they’re familiar with fast decision-making, competitive gameplay, progression mechanics and visual storytelling. 

Now that these players are connecting with regulated iGaming, they are gravitating to fish-shooting through a mixture of recognition and anticipation.

With fish-shooting games, players actively participate and can personalise their experiences by selecting weapons, targeting Bosses, managing resources and making strategic decisions throughout gameplay. 

While every outcome remains random and fully certified, the player experience feels more interactive and immersive. This combination has made TaDa’s fish-shooting games one of the fastest-growing categories, with Brazil proving particularly receptive to this new experiential gaming.

Designing Experiences 

Part of the Zombie universe of shoot and win games, Fortune Zombie Lightning was designed to resonate with those players looking for challenging experiences alongside appealing to streamers and content creators.

The game offers player progression through multiple environments across an apocalyptic version of Las Vegas. From high-value Bosses such as Infernodrac and Doomtrain through to Merchzomb in the Cryptic Virus Lab, every stage introduces new mechanics that continually refresh the experience. 

Strategic weapon choices, unlockable Axe attacks, Lucky Drop bonuses, multiplier bonus games and interactive Boss encounters ensure there is always another objective to pursue but without increasing complexity in the rules.

TaDa’s design philosophy focuses on layered onboarding. New players can begin immediately through intuitive tutorials and clearly presented gameplay, while more experienced players gradually discover additional strategies and bonus interactions over time.

So, this balance between accessibility and depth is what drives impressive retention. Players become more engaged as they familiarise themselves with the game rather than feeling they have exhausted the possibilities after only a few sessions.

And across Brazil, the strong uplift in both new and returning players suggests this design is working as we intended.

What the Numbers Say

Fortune Zombie Lightning's success in Brazil is not just about player engagement but retention, adding to TaDa’s reputation for helping operators focus on player lifetime value metrics.

To date, we have seen a 348% increase in new players, demonstrating the game’s instant market appeal. However, a 134% growth in returning players suggests that Fortune Zombie Lightning is also delivering retention through compelling gameplay.

Similarly, a 158% uplift in Daily Active Users indicates consistent engagement rather than one-off visits, while a 137% growth in deposits means that players continue to find value and entertainment within the gaming experience over multiple sessions.

Collectively, these indicators point towards sustainable player engagement and retention.

Building the Future of Regulated Entertainment

As Brazil's regulated market continues to mature, player expectations will only become more sophisticated and operators will need to differentiate themselves through content diversity. 

Forward-thinking providers like TaDa are helping build more experiential gaming that turns players into loyal customers: and we believe that fish-shooting titles have an increasingly important role to play within that strategy.

With their proven appeal to the younger, digital-first audiences entering regulated iGaming, they also complement traditional casino products, creating valuable cross-sell opportunities that strengthen player ecosystems. Our research shows that both new and existing players access slots and fish-shooting titles without creating spend migration.

Fortune Zombie Lightning demonstrates what can happen when interactive gameplay, cinematic presentation and carefully layered mechanics come together within a regulated framework. Its successful early performance in Brazil is evidence of changing player behaviour and a growing appetite for more immersive forms of online entertainment.

For us, this highlights a broader evolution taking place within Brazilian iGaming and why fish-shooting titles like Fortune Zombie Lightning are an increasingly valuable part of operators' content strategies.

For more information, please email marketing@tadagaming.com