Will TaDa’s Fish-Shooting Games Resonate with Players in the UK?

As the No. 1 provider for fish-shooting games, TaDa has been shaking up the global iGaming industry with its uniquely immersive multiplayer releases that provide a significant new experience for all demographics. 

With their skill influenced shooting mechanics, competitive multiplayer functionality and spectacular animations, players from all ages and levels have gravitated towards these novel and easy to grasp games. Sean Liu, Director of Product Development, TaDa Gaming, is tasked with bringing these immersive RNG titles to players in the UK, so we caught up with him to find out more.

Can you start at the beginning: what are fish-shooting games?

Fish-shooting is more like a high quality video game than typical casino games like slots. Instead of spinning reels, players shoot targets to score wins or trigger bonuses and the whole screen is the game real estate. 

Each shot fired places a bet and each target character has a unique value, with Bosses having the highest value or triggering the most significant features . This enables strategic decision-making on weapon choice and targets, further adding to the exciting gameplay. 

With solo and multiplayer capabilities, tutorials and demos, players enjoy a different gaming experience to anything they have activated previously and operators are seeing the benefits from both differentiation and cross-sell potential.

Tell us more! Can you expand on the gameplay and the impact of the Bosses in fish-shooting games?

Initially we devise a core narrative and thematic position to create an emotional connection with players while the mechanics provide depth and replay value to create engagement and loyalty.

The gameplay gives high reward feedback, high interaction and a low learning curve which means all the games are easy to grasp for immediate response and continuous interaction. 

Bosses are designed to be physically larger - some will take up the whole screen - and highly distinctive visually to make them memorable. Players go after creatures based on their strategic win potential, so their design need to reflect these values. 

When a Boss is approaching, we also give on screen tips or audio cues. For example, in Happy Fishing, when Jaws, the Immortal Boss swims into view, the light-hearted music switches to an ominous beat which creates instant comprehension and puts players on high alert. Giving this type of cue enhances players’ ability to react quickly for improved strategic gameplay.

What other design elements impact players’ reactions to these games?

For TaDa, the design and animations have to be best in class so they deliver a wow factor as soon as the game opens. We also use orchestral sound effects to enhance the experience, create anticipation and amplify hit satisfaction.

Individual character design is balanced with the theme so that they fit the narrative and drive gameplay. This also enhances brand recall, adding to engagement levels and strengthening the potential for IP expansion.

In line with our glocalisation strategy, characters also need to be globally recognisable; so the Zombies in all the Fortune Zombie releases resemble characters from renowned films and TV series but with extra humorous details to make them unique. 

That all sounds impressive. How do you expect this style of gaming to resonate with players in the UK?

Our research had shown that the UK is a sophisticated and established gaming market where mobile gaming, casual gaming and social features are important. 

We also know that many new players for fish-shooting are those making the crossover from video to iGaming. So games that offer challenges, skill-influenced play, immersive and multiplayer capability are the way forward for attracting a younger and new demographic to the industry which is the lifeblood for the UK. 

As mobile first casino games, the fish-shooting concept offers easy accessibility to meet these demands. Unlike many other competitive games where you need a physical location, TaDa’s fish-shooting releases have been optimised for mobile so players have unlimited accessibility. 

Importantly, TaDa fish-shooting games offer an onboarding tutorial which we have gamified to make part of the overall experience, as well as on screen tips and advice for responsible play and maximum enjoyment. 

This made us confident that fish-shooting’s combination of wow factor design, multiplayer capability, novel and interactive gameplay and recognisable mechanics, such as one shot=one bet just like a spin on slots, would significantly appeal to UK players.

What changes have you had to make for the UK market?

As fishing-shooting games are a newer concept for the UK, we have made adjustments in line with both our UKGC certification and player demands. From gameplay speed, on-screen information and tips and character design, to win details and Room choice for volatility and bet exposure, many small but highly significant factors have been re-set for new market compliance and easy player understanding.

This mix of expert localisation, spectacular animations and graphics, immersive themes and the winning impact through choosing specific weapons and ammo has proved very appealing in multiple other jurisdictions. 

As a ‘concept’, how have operators and players responded to your fish-shooting games in other regulated markets?

Overall, our data show that fish-shooting games including big hits Crazy Hunter and Mega Fishing in Latin America saw 40% uplift in DAUs between February and September with 51% existing clients accessing these titles in addition to slots. 

We specifically designed the Fortune Zombie shooting games for the North American market and have been rewarded with 3,000 average rounds per player, per session with higher deposits. This targeted introduction has been reinforced with the recent release of Fortune Zombie 2; and the groundbreaking Boar Rush will be released imminently.

To date, an average 10%+ uplifts in engagement and DAUs and 50% in session length is building in European jurisdictions where we have most recently begun our roll out. 

We are already seeing a comparable response in the UK with Dinosaur Tycoon II, our initial UK game reveal making an impression on players: and we are also in negotiations with more operators and aggregators to widen our reach in the UK.

Where can UK players get to experience TaDa’s fish-shooting games?

Connecting with the right partners, especially for new markets is critical. Our strategy is to actively work with leading local operators and affiliates as their know-how positively impacts our localisation skills and regulatory compliance standards.

A recent distribution agreement with Light & Wonder Inc., a leading cross-platform global games company, has given us access to 38 regulated jurisdictions, significantly impacting our brand reach. This has enabled us to launch with leading UK-facing operators including Midnite, Mr Vegas, ProgressPlay, SkillOnNet and VideoSlots, whose players fit our target demographic. 

We look forward to announcing more integrations and agreements shortly as well as more new titles meaning more players across the UK will be able to enjoy fish-shooting.

For further information, email marketing@tadagaming.com